Atomic Media

Video: A.J. Ghergich on not chasing the Google algorithm and focusing on human intentions

Written on January 6, 2020 at 1:39 pm, by admin

From scaling your agency all the way to thinking about SEO in a deeper way – check out this interview.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Brands can now buy Walmart sponsored search ads via API partners

Written on January 4, 2020 at 5:23 am, by admin

Walmart Media Group named four initial advertising partners to support sponsored search campaigns.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEOs must focus on intent research practices in 2020

Written on January 4, 2020 at 5:23 am, by admin

It is more important than ever to update your research methods since the release of BERT and the evolution of natural language processing.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Businesses need to think differently about customer feedback data in 2020

Written on January 4, 2020 at 5:23 am, by admin

Improving the customer experience and improve your business operationally means keeping up with the many ways customers communicate with you.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How verticalization and zero-click will impact local search in 2020

Written on January 4, 2020 at 5:23 am, by admin

In the coming year it will be interesting to see how Google balances the priority of verticalization against the growing popularity of Google Maps as the first choice among searchers.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The big comings and goings in paid search 2019 that will shape how we market in 2020

Written on January 3, 2020 at 1:14 am, by admin

Automation, full-funnel campaigns, shoppable ads and privacy fueled PPC changes in 2019.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Online tax-filing services can no longer hide free services from Google Search results

Written on January 3, 2020 at 1:14 am, by admin

TurboTax and others are prohibited from noindexing their free e-file landing pages, per new IRS rules.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

At enterprise companies, SEOs cannot ‘do’ most of the SEO (An article to forward to non-SEO teams in your company)

Written on December 31, 2019 at 4:32 pm, by admin

Why consistent SEO training is critical for all of the teams that touch enterprise websites.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The big list of Google My Business changes, upgrades and tests in 2019

Written on December 31, 2019 at 4:32 pm, by admin

The key GMB updates of 2019 with local experts’ perspective on what’s most significant.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing revives its cashback program with Rebates

Written on December 30, 2019 at 12:30 pm, by admin

Bing’s new cashback offering will compete for shoppers with the likes of Honey and Google Shopping.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing