Atomic Media

5 critical elements for local marketing success

Written on March 4, 2020 at 6:03 am, by admin

What goes into a successful local marketing campaign? Best practices that have emerged focus on five campaign elements.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The Mandalorian’s guide to the search galaxy: Evolving from SEM lone wolf to company leader

Written on March 4, 2020 at 6:03 am, by admin

If you build a team that shares your commitment to quality, you can scale success in ways you can’t do by yourself.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Soapbox: Brand authority is the most underrated marketing goal

Written on March 3, 2020 at 12:50 am, by admin

A customer will nearly always choose a brand they’ve consistently seen as an authority over a brand that impressed them once.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google tightens FAQ markup guidelines, disallows repetition of questions and answers

Written on March 3, 2020 at 12:50 am, by admin

If you repeat the same question and answer in multiple FAQ pages on your site, you are in violation of Google’s guidelines.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Video: Aleyda Solis on remote SEO work, international SEO and YouTube optimization

Written on March 3, 2020 at 12:50 am, by admin

The international SEO superstar gives up advice on managing her SEO clients while traveling to help educate the SEO industry.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Amazon search ads: How to advertise on Amazon — profitably

Written on March 3, 2020 at 12:50 am, by admin

Strategies to ensure your ad campaigns stay in the black as advertising on Amazon gets more competitive.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Optimization scores, recommendations and their impact on Google Partner agencies

Written on February 29, 2020 at 4:03 pm, by admin

Google says Partner agencies will continue have “control and autonomy” as it puts more emphasis on auto-generated recommendations.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

3 tips for optimizing paid social campaigns for seasonality

Written on February 29, 2020 at 4:03 pm, by admin

How retailers can make their seasonal social ad dollars go further.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to use machine learning (if you can’t code) to help your keyword research

Written on February 29, 2020 at 4:03 pm, by admin

Here’s an easy way to categorize 100k keywords in less than a few hours of actual working time.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

In feature battle with Google, Yelp improves restaurant waitlist functionality

Written on February 28, 2020 at 11:47 am, by admin

Yelp is trying to stay one step ahead of Google with tools that benefit both consumers and business owners.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing