Atomic Media

The data behind incrementality on Amazon

Written on March 6, 2020 at 2:17 pm, by admin

The key to driving incremental sales combines segmented bidding strategies, contextualizing ACoS metrics and proper campaign structure.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Majority of consumers want standards and tougher action against review fraud

Written on March 6, 2020 at 2:17 pm, by admin

Survey finds U.S. consumers want severe financial penalties for retailers that don’t protect review integrity.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Analysis of 250 million SERPs finds no-click story more complex than it appears

Written on March 6, 2020 at 2:17 pm, by admin

Perficient Digital study: snippets are ‘click-neutral’ and ads steal from no-clicks

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Will RSAs help or hurt your account? This script will help you figure it out

Written on March 6, 2020 at 2:17 pm, by admin

The best way to determine the effect of an automation like RSAs is to test them with a Campaign Experiment, a feature available in both Google and Microsoft ad platforms.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google to switch completely over to mobile-first indexing by September 2020

Written on March 5, 2020 at 10:07 am, by admin

Google has said currently 70% of sites shown in search have already been switched over.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Amazon’s A9 product ranking algorithm: Your guide to Amazon SEO for maximum visibility

Written on March 5, 2020 at 10:07 am, by admin

Here’s what you need to know about the factors that directly and indirectly affect your product’s organic visibility on Amazon.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Most local SEOs making at least $60,000

Written on March 5, 2020 at 10:07 am, by admin

Half of local SEOs have been working in the industry for at least a decade.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Doing a Google import into Bing Ads? Here’s what you need to know

Written on March 5, 2020 at 10:07 am, by admin

There are 4 key differences between the Google and Bing Ads so use this pre- and post-import checklist to make sure everything works correctly.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Optimization score comes to Google Ads app

Written on March 4, 2020 at 6:03 am, by admin

And so does Dark mode.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Fake and inaccurate reviews driving billions in ‘wasted’ consumer spending [Report]

Written on March 4, 2020 at 6:03 am, by admin

Roughly 90% of adult internet users rely on reviews, but with growing awareness of fraud and manipulation.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing