Atomic Media

5 tips for starting international PPC

Written on July 31, 2020 at 6:55 am, by admin

Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track performance.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google adds ‘Black-owned’ business attribute to local listings

Written on July 31, 2020 at 6:55 am, by admin

The attribute can show when listings appear in Search and Maps and is part of several initiatives aimed at supporting Black business owners.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Feedback optimization: A user-first approach to SEO

Written on July 31, 2020 at 6:55 am, by admin

Feedback optimization is the process of using readers’ comments to improve your content. See how this strategy can improve SEO performance while creating better search results for your audience.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Did the Facebook Ads boycott actually work?

Written on July 30, 2020 at 3:47 am, by admin

Ad spending data from thousands of advertisers suggests the boycott had little impact on Facebook’s revenues.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft launched revamped Bing Webmaster Tools

Written on July 30, 2020 at 3:47 am, by admin

With this launch, Bing added a URL inspection tool with some exciting features.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Facebook’s default Limited Data Use period ends Aug. 1: How to stay CCPA compliant

Written on July 30, 2020 at 3:47 am, by admin

Advertisers can now opt to extend the LDU transition period to October.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search competition: Who are you really competing with?

Written on July 30, 2020 at 3:47 am, by admin

Assessing your traditional competitors in search is critical, but you also need to analyze who competes with you purely through search rankings.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Apple, Amazon, Google and Facebook set to preview antitrust defenses before Congress

Written on July 29, 2020 at 12:38 am, by admin

Sure to be a marathon, the hearings could be dramatic or incredibly dull.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google rolling out LSAs and ‘Google Screened’ to select professional services nationally

Written on July 29, 2020 at 12:38 am, by admin

After successful test, the program goes into general availability.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How are marketers improving remote team communication?

Written on July 29, 2020 at 12:38 am, by admin

With the pandemic forcing people to work remotely, managers and employees have had to adjust what good communication looks like to keep projects moving forward, generate ideas, keep stakeholders happy — and boost team morale.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing