Atomic Media

A Corona Xmas: Why physical stores will power online shopping this holiday season

Written on September 4, 2020 at 6:10 am, by admin

Most shoppers are more likely to make an e-commerce purchase if they can return the item in a local store

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting

Written on September 4, 2020 at 6:10 am, by admin

B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How are you feeling about attending in-person events in 2021? Answer our short survey

Written on September 4, 2020 at 6:10 am, by admin

As we plan for a 2021 season that still has more question marks than clarity, we once again are asking members of this community to help us gauge just where that sentiment is.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google’s search terms move will make millions in ad spend invisible to advertisers

Written on September 4, 2020 at 6:10 am, by admin

The change removes visibility into more than 20% of search terms, one agency finds.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Traditional media suffer as digital ad spend grows in 2020 forecast shows

Written on September 3, 2020 at 3:10 am, by admin

Paid search and social are the big winners of shifting budgets.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Ads to limit Search Terms reporting, citing privacy

Written on September 3, 2020 at 3:10 am, by admin

The impact will depend on what “significant” means, but advertisers are likely to lose visibility into at least some of the queries they pay for.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

LinkedIn lets Page owners view, sort, learn more about their followers

Written on September 3, 2020 at 3:10 am, by admin

Pages also now have an ‘Events’ tab for to feature their (virtual) events.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Apple Ratings is coming to iOS 14, how disruptive will it be?

Written on September 2, 2020 at 12:09 am, by admin

The company may use device location to ensure review integrity.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Merchant Promotions will be approved faster this holiday, Google says

Written on September 2, 2020 at 12:09 am, by admin

Google also announced pre-holiday updates for Local campaigns.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Voice SEO: Different tactics required for Google Assistant, Siri and Alexa

Written on September 2, 2020 at 12:09 am, by admin

Study by SEMrush found only 1% overlap in answers to the same voice queries across platforms.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing