Atomic Media

Local businesses can highlight COVID-19 ‘health & safety’ measures with Google My Business

Written on September 11, 2020 at 12:29 am, by admin

The attributes should start appearing in Search and Maps soon. They are intended to give consumers confidence and manage their expectations.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google now uses BERT to match stories with fact checks

Written on September 11, 2020 at 12:29 am, by admin

Google has made numerous changes to auto-complete, News, fact-checking, knowledge panels, breaking news detection and more.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How content consolidation can help boost your rankings

Written on September 11, 2020 at 12:29 am, by admin

Update, remove and/or merge content to avoid split ranking signals and provide users with a better experience.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

RSAs: Are they living up to the promise? It depends

Written on September 9, 2020 at 9:29 pm, by admin

Marketers weigh in on what they’re seeing from responsive search ads as Google tests making them the default search format.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

InMarket buys NinthDecimal to compete with Foursquare more effectively

Written on September 9, 2020 at 9:29 pm, by admin

The company is positioning itself as an “omnichannel” rather than “location” marketing platform.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google says you can recover from core updates without a new core update

Written on September 9, 2020 at 9:29 pm, by admin

Unlike the old Panda or Penguin updates, Google core updates get refreshed data regularly.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Next on Live with Search Engine Land: The SEO gender gap and how to close it

Written on September 8, 2020 at 6:25 pm, by admin

Join us Friday for a discussion on the impact of gender imbalance and how agencies, in-house teams and consultants can help affect change.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Video: Part 2 with Kevin Lee on nofollows, 302 redirects, branded content

Written on September 8, 2020 at 6:24 pm, by admin

He also went on the record on if SEO is harder than PPC.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Confused by Facebook’s Limited Data Use for CCPA? You’re not alone

Written on September 5, 2020 at 9:14 am, by admin

How to respect user choice and still market in California effectively.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing’s new robots.txt tester can help SEOs identify crawling issues

Written on September 5, 2020 at 9:14 am, by admin

The new Bing Webmaster Tool can also be used to edit robots.txt files and check URLs for errors instantly.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing