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Yelp introduces new ‘business accused of racist behavior’ consumer alert

Written on October 9, 2020 at 5:06 am, by admin

Well-intentioned initiative might be problematic in some cases.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEOs say bias, discrimination are bigger problem within the industry than their companies [Report]

Written on October 9, 2020 at 5:06 am, by admin

Roughly 90% of both BIPOC and white SEOs say bias is a problem in the industry.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

‘People Also Ask’ boxes: Tips for ranking, optimizing and tracking

Written on October 8, 2020 at 2:03 am, by admin

PAA boxes appear in nearly half of all searches. Here’s how they work and how SEOs can use them to their advantage.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google testing new ‘call history’ feature for Google My Business

Written on October 8, 2020 at 2:03 am, by admin

The missed call log will remain available to businesses for 45 days.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft’s Digital Marketing Center for search and social management adds features, opens beta

Written on October 8, 2020 at 2:03 am, by admin

The free platform is now open to U.S. small businesses.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Study: Comparing the data from 8 SEO tools

Written on October 8, 2020 at 2:03 am, by admin

Spoiler: The numbers you’ll find don’t match up. SEO metric tools are for general trend analysis and competitor benchmarking, not on specific numbers.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

What’s changed in Google Ads Locations reporting and why you need a custom report

Written on October 6, 2020 at 11:00 pm, by admin

Simplified locations reporting misses the nuance of user location — here’s what you need to do to get that data, too.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Web Stories are coming to Google Discover

Written on October 6, 2020 at 11:00 pm, by admin

Web Stories is being expanded to show in more Google areas.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta

Written on October 6, 2020 at 11:00 pm, by admin

The new products and features are further indication of Google’s machine learning goals.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing rebrands as Microsoft Bing, expands Give with Bing

Written on October 5, 2020 at 7:59 pm, by admin

The rebrand includes new logos, and Give with Bing is now available in seven markets.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing