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Facebook is now Meta: Tech giant announces rebrand

Written on October 29, 2021 at 4:40 pm, by admin

The new name begs the question if the metaverse will become a new frontier for advertising (especially as the Oculus has been testing ads in VR).

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Whether Google manipulated AMP or not, it’s a great time to reassess using it

Written on October 28, 2021 at 1:37 pm, by admin

If the allegations from 17 state attorneys general are true, we’ll likely all ditch AMP. But even if they’re not, the page experience update is now live and we have a clearer idea of what the possibilities and compromises are without AMP.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Instagram opens Stories link sticker to all users

Written on October 28, 2021 at 1:37 pm, by admin

If your business has a following on Instagram, make sure to incorporate it as part of your social strategy this holiday shopping season.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Core Web Vitals: SEOs look back and shrug; Thursday’s daily brief

Written on October 28, 2021 at 1:37 pm, by admin

Plus, retailers will lose half of sales on backordered items unless they compensate with experience, according to Forrester.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google reduces the unique product identifiers enforcement on free product listings

Written on October 28, 2021 at 1:37 pm, by admin

Instead of removal from Google Search, your products may still show up but the performance will be limited.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

YouTube ads are the breakout star of Google’s Q3 earnings report

Written on October 27, 2021 at 10:31 am, by admin

While shoppers are returning to physical stores, the company’s also seeing ‘strong growth in local shopping queries’ at the same time.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google makes it easier to remove images of kids from the search results

Written on October 27, 2021 at 10:31 am, by admin

This may come in handy if you work in online reputation management.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Interpretation of complex and foreign topics; Wednesday’s daily brief

Written on October 27, 2021 at 10:31 am, by admin

Google app campaigns, podcast knowledge panels and more.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Core Web Vitals: SEOs aren’t sold the work was worth it

Written on October 27, 2021 at 10:31 am, by admin

But, UX remains crucial and Google has introduced Priority Hints to help site owners and browsers prioritize which resources to load first.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Makes you miss the ‘Don’t be evil’ days; Tuesday’s daily brief

Written on October 26, 2021 at 7:21 am, by admin

Plus, Facebook’s aging user base and what it means for advertisers.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing