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Google releases November 2021 spam update

Written on November 4, 2021 at 7:55 am, by admin

The rollout for this Google search algorithm update will take about a week.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft Bing expands Shopping options for users, gives retailers more options to reach shoppers

Written on November 4, 2021 at 7:55 am, by admin

Many retailers would prefer their shoppers land on-site to discover the value of their products and drive value-based conversions. However, the buy now and checkout options could mean lower friction in the final buy. Either way, it’s worth participating in as the Shopping product continues to grow.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Four new personas are changing how marketers reach and relate to customers, according to Microsoft Advertising

Written on November 4, 2021 at 7:55 am, by admin

Luxury shoppers, digital nomads, empowered activists and self-care enthusiasts proliferated during the pandemic and may be here to stay.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google updates AdSense Policy center look, adds new feature updates for advertisers

Written on November 3, 2021 at 4:53 am, by admin

The announcement also indicates that upcoming features include “enabling screenshots of issues in the Policy center. This will help you pinpoint exactly where the issue is, and give you the context to fix it quickly.”

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google tool for reporting domain verification and user management issues with Search Console

Written on November 3, 2021 at 4:53 am, by admin

Google is piloting a program to allow some users to contact Google over Search Console domain verification and user management issues.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Yahoo! withdraws from China, becoming the second major American tech company in a month to leave the country

Written on November 3, 2021 at 4:53 am, by admin

“In recognition of the increasingly challenging business and legal environment in China, Yahoo’s suite of services will no longer be accessible from mainland China as of November 1,” Yahoo! said.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Performance Max campaigns are now widely available and will include Smart Shopping and Local campaigns in 2022

Written on November 3, 2021 at 4:53 am, by admin

Advertisers that rely on Smart Shopping and Local campaigns should test Performance Max campaigns before the change occurs next year.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google introduces new ‘Deals’ features for the Shopping tab and Merchant Center

Written on October 29, 2021 at 4:40 pm, by admin

The company is expanding areas in its search results where deals can appear and making it easier for smaller retailers to showcase their promotions.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Meta or meh? Facebook’s new rebrand; Friday’s daily brief

Written on October 29, 2021 at 4:40 pm, by admin

Plus, the secret to managing people is less management and more peopling

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google removes 12 structured data fields from the help documents

Written on October 29, 2021 at 4:40 pm, by admin

This may impact HowTo, QAPage and SpecialAnnouncement rich results and reporting.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing