Atomic Media

What digital marketers should know about Google Analytics 4

Written on November 8, 2021 at 9:02 pm, by admin

Data is collected differently, stored differently, and even visualized differently. All of this change can be frustrating, but GA4 is quite a bit more advanced than the previous version.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

November 8: The latest jobs in search marketing

Written on November 8, 2021 at 9:02 pm, by admin

On the hunt for something new? Check out who’s hiring in search marketing this week

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google is hiring a Search Quality Analyst to fight search spam

Written on November 5, 2021 at 10:56 am, by admin

The job is based in Mountain View, California and you would work on helping keep the search results spam free.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google adds Smart Bidding for store sales to optimize bids for offline transactions

Written on November 5, 2021 at 10:56 am, by admin

With holiday shopping season in full swing, being able to better optimize campaigns for in-store shoppers means the opportunity to catch searchers when they’re ready to buy.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google to add page experience ranking signals to desktop search in February 2022

Written on November 5, 2021 at 10:56 am, by admin

The rollout will be complete by the end of March 2022.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Phishing scams in Google Ads led searchers to fake crypto wallets

Written on November 5, 2021 at 10:56 am, by admin

Those who were duped lost over half a million dollars by cryptocurrency scammers.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google My Business now known as Google Business Profile as Google migrates features to Maps and Search

Written on November 4, 2021 at 7:55 am, by admin

Google is also rolling out more support for managing your business profile directly in Google Search and Maps.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google releases November 2021 spam update

Written on November 4, 2021 at 7:55 am, by admin

The rollout for this Google search algorithm update will take about a week.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft Bing expands Shopping options for users, gives retailers more options to reach shoppers

Written on November 4, 2021 at 7:55 am, by admin

Many retailers would prefer their shoppers land on-site to discover the value of their products and drive value-based conversions. However, the buy now and checkout options could mean lower friction in the final buy. Either way, it’s worth participating in as the Shopping product continues to grow.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Four new personas are changing how marketers reach and relate to customers, according to Microsoft Advertising

Written on November 4, 2021 at 7:55 am, by admin

Luxury shoppers, digital nomads, empowered activists and self-care enthusiasts proliferated during the pandemic and may be here to stay.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing