Atomic Media

Google adds local news features to search, giving publishers more exposure

Written on November 17, 2021 at 1:24 am, by admin

Local news organizations depend on organic search traffic as queries like “news near me” have tripled in the past five years, Google says.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google rolling out new PageSpeed Insights

Written on November 17, 2021 at 1:24 am, by admin

Google announced these changes weeks ago but it is now rolling out under a new URL.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Yelp’s new ad types aim to connect national advertisers to local users

Written on November 17, 2021 at 1:24 am, by admin

Sponsored Collections may appeal to brands that typically don’t advertise on Yelp and Seasonal Spotlight Ads might help multi-location brands create another touchpoint to showcase their seasonal promotions.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Some Customer Match features to become available to all policy-compliant advertisers

Written on November 15, 2021 at 9:22 pm, by admin

The features enable advertisers to assess how their list performs against the general audience, exclude customers and evaluate whether it’s worthwhile to reach the $50k threshold for full Customer Match access.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft list of Bingbot IP addresses released

Written on November 15, 2021 at 9:22 pm, by admin

Knowing which bot is really from Microsoft Bing and which is not can help you decide which rogue bots to block from your site.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Windows 11 update forces users into Edge, regardless of their default browser

Written on November 15, 2021 at 9:22 pm, by admin

Third-party apps like EdgeDeflector once allowed users to open Start menu searches in their preferred browser, but an upcoming update will eliminate users’ ability to choose.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google now allows the sale of medical tests kits

Written on November 15, 2021 at 9:22 pm, by admin

New Google Merchant Center policy now allows you to list your at-home results or lab results and over-the-counter test kits in both free and paid Google Shopping.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Ads shopping ads bug results in huge CPC increased; issue now resolved

Written on November 14, 2021 at 5:15 pm, by admin

The bug was between 6pm PST on Friday Nov 12 through 3am PST Saturday, Nov 13.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Amazon sellers battle the giant’s algorithm-based policy- and decision-making

Written on November 13, 2021 at 1:15 pm, by admin

At AMZ Innovate, Amazon sellers expressed their frustration with the tech giant, and also their granular obsession with it.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google rolls out product feed support to more video campaign types

Written on November 13, 2021 at 1:15 pm, by admin

Brands can now make any Video campaign more shoppable without having to create a separate Trueview for shopping campaign.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing