Atomic Media

December 13: The latest jobs in search marketing

Written on December 13, 2021 at 11:13 pm, by admin

On the hunt for something new? Check out who’s hiring in search marketing this week.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Ads refreshes custom columns UI and adds new metrics

Written on December 11, 2021 at 2:56 pm, by admin

When it rolls out in a few weeks, advertisers will be able to reference Search, Click and Display impression share, phone call metrics, spreadsheet functions and more.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Exclusive: The most popular Yelp search filters

Written on December 10, 2021 at 10:53 am, by admin

While the most common filter, “Open Now,” isn’t surprising, the data can inform local business owners of what consumers prioritze as they browse different business categories.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Ads Creative Studio’s Asset Library is coming to Google Ads

Written on December 10, 2021 at 10:53 am, by admin

Currently in closed beta, the Asset Library displays any existing image assets the advertiser has in their account.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google rolling out new map and local interface in search

Written on December 10, 2021 at 10:53 am, by admin

Google will show local results on the left and a map on the right of those results.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google News performance report updated for accuracy, expect impression reductions

Written on December 9, 2021 at 6:51 am, by admin

This is not a ranking change, this is just a change in how Google reports on your rankings.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft Advertising adds Asian-, Latin-, Women-owned and Diabetic-friendly business attributes

Written on December 9, 2021 at 6:51 am, by admin

The four new business attributes join the 32 Marketing with Purpose business attributes introduced in September.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing launches Ethical Shopping hub in UK

Written on December 9, 2021 at 6:51 am, by admin

The hub is expected to roll out in the U.S. next year and Microsoft is looking to extend it beyond the fashion vertical.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How successful marketers plan paid media in a changing world

Written on December 9, 2021 at 6:51 am, by admin

Uncertainty has defined much of the past two years. At SMX Next, PPC professionals shared how marketers can develop adaptable plans to overcome the unforeseen.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Ads brings image extensions to desktop devices

Written on December 8, 2021 at 2:51 am, by admin

When the update rolls out in a few weeks, advertisers that are already using image extensions for mobile devices will automatically show those extensions on desktop as well.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing