Atomic Media

New Google Shopping experience scorecard

Written on February 23, 2022 at 7:03 am, by admin

Those merchants who provide an excellent customer experience will see a boost in rankings and other visibility improvements in the Google Shopping tab.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google page experience update for desktop now rolling out

Written on February 23, 2022 at 7:03 am, by admin

As expected, Google is now rolling out the desktop version of the page experience update. This update should be fully rolled by the end of March 2022.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Core web vitals vs. page experience: How they are different

Written on February 22, 2022 at 3:00 am, by admin

Core web vitals are important, but they’re just one part of page experience. At SMX Next, Diane Kulseth showed how marketers can optimize for all of these signals.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Merchant Center adds short title option for smaller ad placements

Written on February 22, 2022 at 3:00 am, by admin

Short titles differ from the existing title attribute in that they’re intended to show in “browsy experiences,” like Discovery campaigns and Shopping ads.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

4 ways to own your own career path in digital marketing

Written on February 22, 2022 at 3:00 am, by admin

If you find yourself going with the flow or doing a lot of hoping for your career, here’s how to start taking charge today.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

LinkedIn’s Service Pages for freelancers adds features to showcase credibility

Written on February 18, 2022 at 2:49 pm, by admin

Service Page owners can now show the organization they work for and include media from their portfolio.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google testing questions and answers in the Google Maps interface

Written on February 18, 2022 at 2:49 pm, by admin

This feature first launched in 2017 in the local panel and Google appears to be testing it in Google Maps.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google confirms Standard Shopping campaigns will remain available

Written on February 18, 2022 at 2:49 pm, by admin

This will come as a relief to advertisers that still rely on Standard Shopping’s manual controls and capabilities — especially as Google Ads continues to release more automated products.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google dropping follow and welcome offers in local listings

Written on February 18, 2022 at 2:49 pm, by admin

Soon, you won’t be able to follow local businesses in Google anymore.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google launches Google Business Profiles calls API

Written on February 17, 2022 at 10:45 am, by admin

Businesses can pull call history data from this API and into their CRM software.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing