Atomic Media

Facebook ads ‘Interest Categories’ may be up to 33% inaccurate

Written on March 31, 2022 at 11:58 pm, by admin

But before pulling ad spends to different platforms, it is worthwhile to assess the current account performance and make adjustments from that data.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google shares search traffic monitoring dashboard for Data Studio

Written on March 30, 2022 at 8:54 pm, by admin

Plus, you can now pull Discover and Google News traffic data into Data Studio using the Search Console connector.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

YouTube to drop Maximize Lift bidding

Written on March 30, 2022 at 8:54 pm, by admin

Maximize Lift used details input by advertisers about their brands and products to generate content to be used in Brand Lift surveys.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Most plan to tough out the switch to Google Analytics 4

Written on March 30, 2022 at 8:54 pm, by admin

About 70% of the 250 marketers we polled said they planned to switch and will handle the migration internally.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to keep your SEO clients engaged: 8 communication touchpoints

Written on March 30, 2022 at 8:54 pm, by admin

Take the time to review your communication plan to keep your projects on track and your clients happy.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

AIOSEO WordPress plugin integrates Microsoft Clarity

Written on March 29, 2022 at 5:50 pm, by admin

What do users actually do on your site? This integration will help you identify areas to improve and optimize for a better user experience.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Docs can write your meta descriptions

Written on March 29, 2022 at 5:50 pm, by admin

Google Docs can automatically generate content summaries. Can it help you write a GREAT meta description? We tested it to find out.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

15 content strategy myths debunked

Written on March 29, 2022 at 5:50 pm, by admin

Content may still be king, but you need the right approach, strategy and talent. Let’s clear up some common myths about content strategy.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to write compelling ad copy in a Smart Bidding landscape

Written on March 28, 2022 at 2:45 pm, by admin

Writing compelling ad copy can be challenging, but there are many automated processes that can help. In a recent webinar, Ashley Fletcher shows how to write copy that thrives in a Smart Bidding world.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Facebook warns publishers to avoid ‘watchbait’ tactics

Written on March 28, 2022 at 2:45 pm, by admin

These tactics will result in fewer recommendations, less views and limited ranking. Learn how to avoid what Facebook considers watchbait.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing