How to map keyword strategy to B2B buyer intent
Written on April 6, 2016 at 1:00 pm, by admin
To ensure that you’re providing content that aligns with business objectives, columnist Derek Edmond recommends basing your keyword strategy on stages of the buyer journey.
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7 fundamental technical SEO questions to answer with a log analysis (and how to easily do it)
Written on April 5, 2016 at 9:50 am, by admin
According to columnist Aleyda Solis, a thorough analysis of your server logs can help uncover SEO insights you might not have gleaned otherwise.
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DuckDuckGo showing instant answers for MLB scores & schedules via Bleacher Report
Written on April 5, 2016 at 9:50 am, by admin
The privacy search engine announced in a tweet that it was #OpeningDay for Bleacher Report instant answers.
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Google tests displaying review snippets in the local 3-pack
Written on April 5, 2016 at 9:50 am, by admin
Google now may show a single review in the 3-pack. This was caught being tested in the wild.
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SearchCap: Google quality raters guide, search console bug & movie times
Written on April 5, 2016 at 9:50 am, by admin
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google+ Accounts No Longer Required For Leaving Local Reviews In Google
Written on April 4, 2016 at 6:40 am, by admin
Google revamped the interface to add reviews on local results and dropped the Google+ account requirement.
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Google Updates The Search Quality Rating Guidelines
Written on April 4, 2016 at 6:40 am, by admin
Google has updated their search quality raters guidelines document on March 28, 2016 reducing it from 160 to 146 pages.
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Google Working On Fixing Search Analytics Bug In The Search Console
Written on April 4, 2016 at 6:40 am, by admin
The Google Search Analytics report is missing a day of data but Google is on it and a fix should be out soon.
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Wanted: Session ideas for SMX East
Written on April 4, 2016 at 6:40 am, by admin
We want your input to help us plan our upcoming SMX East conference, which will be taking place in New York City on Sept. 27-29, 2016. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in…
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Time to Retire From SEO
Written on April 2, 2016 at 12:28 am, by admin
Since we are now at the point that some search results don’t have *ANY* organic search results, it is hard to see much purpose in SEO.
The old Google used to be so useful.. the new Google, not so much. pic.twitter.com/0CtbQYnd7u— SEA☂☂LE SEO (@searchsleuth998) March 31, 2016
It really is like Google is no longer a search engine, and more like a Yahoo! directory.— SEA☂☂LE SEO (@searchsleuth998) March 31, 2016
Maybe the doommasters who called SEO dead for over a decade were finally proved right about SEO?
SEO was only ever a bug. And web users mostly didn’t notice when the search results turned into nothing but ads.
Everything is going full circle. Ad heavy is bad to nothing but ads.
Webmasters are focusing so heavily on mobile-first that they are making their desktop sites unusable…
Some websites have become so mobile-first that they’re basically unreadable on a big desktop monitor.— Matthew Yglesias (@mattyglesias) April 1, 2016
…at the same time usability experts are now recommending making things harder to save humanity.
Change creates opportunity. New changes, new channels, new options, new models, new methods.
I have decided to take a break from SEO and am transitioning to paid search, since clearly that is the future of all search marketing.
I’ve closed our membership site down to new paid member accounts & canceled all active paid subscriptions.
Perhaps it might be time for me to dust of PPCblog and shift most of my blogging to over there.
That is, if blogging still matters!
Maybe I’m super slow, but it sure seems Google has worked hard to destroy blogging as indexable content.— SEA☂☂LE SEO (@searchsleuth998) April 1, 2016
Going out on a positive note, the great team at Bing recently shared a promotional code with me to offer new advertisers a free $100 ad credit. Bing Ads clicks are a great value when compared against Google AdWords. You can access this coupon today via the following link:
Courtesy of SEO Book.com
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