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Google opens home service ads to HVAC services and electricians

Written on April 15, 2016 at 1:37 pm, by admin

The local ad product is also now available in Sacramento, CA.

The post Google opens home service ads to HVAC services and electricians appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google local results get additional search filters on mobile

Written on April 15, 2016 at 1:37 pm, by admin

Google shows additional search filters for the local pack based on the searcher’s location and history.

The post Google local results get additional search filters on mobile appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

10 ways link building has changed over the last 10 years

Written on April 15, 2016 at 1:37 pm, by admin

Though white-hat tactics have changed over the years, link building remains one of the most important elements of SEO. Columnist Jayson DeMers takes a look back at the evolution of link building.

The post 10 ways link building has changed over the last 10 years appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

HTTP to HTTPS: An SEO’s guide to securing a website

Written on April 14, 2016 at 10:27 am, by admin

Despite the numerous benefits of switching to HTTPS, many SEOs and website owners have not done so. For those feeling intimidated by the prospect of switching to HTTPS, columnist Patrick Stox breaks down the process.

The post HTTP to HTTPS: An SEO’s guide to securing a website appeared first…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How I use my marketing technology stack (SEO edition)

Written on April 14, 2016 at 10:27 am, by admin

What does your SEO technology stack look like? Columnist Michael Shearer walks through the tools he uses from keyword research to content creation to link-building outreach.

The post How I use my marketing technology stack (SEO edition) appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google testing green “Ad” labels in UK

Written on April 14, 2016 at 10:27 am, by admin

Many users in the UK report seeing the green icons in UK SERPs.

The post Google testing green “Ad” labels in UK appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google gas, link profiles & more

Written on April 14, 2016 at 10:27 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google gas, link profiles & more appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

A script to set recurring monthly budgets in AdWords

Written on April 13, 2016 at 7:25 am, by admin

Columnist Frederick Vallaeys shares a modified version of Google’s flexible budgets script that allows you to automatically distribute your monthly budget in an intelligent way.

The post A script to set recurring monthly budgets in AdWords appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google displaying gas prices in the local 3-pack

Written on April 13, 2016 at 7:25 am, by admin

Now you can get the prices for filling up your tank in the Google results when searching for gas.

The post Google displaying gas prices in the local 3-pack appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google expands Featured Snippets, penalizes free product reviews & more

Written on April 13, 2016 at 7:25 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google expands Featured Snippets, penalizes free product reviews & more appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing