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SearchCap: Google AdWords texting ads, Google health expands & more

Written on June 21, 2016 at 6:34 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google AdWords texting ads, Google health expands & more appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Paging Dr. Google: Google rolls out symptom-related direct answers on mobile

Written on June 21, 2016 at 6:34 am, by admin

Google says it worked with a team of doctors, experts from Harvard Medical School and the Mayo Clinic to curate information.

The post Paging Dr. Google: Google rolls out symptom-related direct answers on mobile appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Father’s Day Google doodle follows in same footsteps as Mother’s Day doodle

Written on June 20, 2016 at 3:27 am, by admin

The images used to replace the Google logo for both Mother’s Day and Father’s Day include shoes atop a welcome mat.

The post Father’s Day Google doodle follows in same footsteps as Mother’s Day doodle appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google AdWords testing click to SMS ad extension

Written on June 17, 2016 at 9:05 pm, by admin

Wouldn’t it be cool to allow prospects to text you for more information? Well, Google is now testing an ad format that lets your prospect message you.

The post Google AdWords testing click to SMS ad extension appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google time filters, local search reporting & more

Written on June 17, 2016 at 9:05 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google time filters, local search reporting & more appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

3 digital marketing opportunities for franchises

Written on June 17, 2016 at 9:05 pm, by admin

Columnist Jason Decker explores often-neglected tactics that can give you an edge in a local market.

The post 3 digital marketing opportunities for franchises appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

What your boss actually wants from your local search reports

Written on June 17, 2016 at 9:05 pm, by admin

Do you ever find your eyes glazing over when putting together and presenting your regular local search reports? Columnist Lydia Jorden explains how to develop a revenue-based report that will be sure to impress both your client and your boss.

The post What your boss actually wants from your local…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SMX Advanced Local Workshop: tactics from Google, Bing, leading local experts

Written on June 16, 2016 at 5:52 pm, by admin

Voice search optimization, content for SEO, advanced link building, Google Q&A and the first exposure of a massive new local ranking study on June 21.

The post SMX Advanced Local Workshop: tactics from Google, Bing, leading local experts appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google search analytics upgrade, Bing Ads edits & SEO makeup

Written on June 16, 2016 at 5:52 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google search analytics upgrade, Bing Ads edits & SEO makeup appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Brief change suggests local SEO ranking factors are different for branded queries

Written on June 16, 2016 at 5:52 pm, by admin

What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each? Columnist Joy Hawkins shares her observations.

The post Brief change suggests local SEO ranking factors are different for branded queries appeared first…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing