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7 types of keywords to boost your SEO strategy

Written on June 29, 2016 at 4:37 am, by admin

Wondering what kinds of keywords you should be targeting? Columnist Ryan Shelley shows how to categorize keywords using a personalized and industry-focused approach.

The post 7 types of keywords to boost your SEO strategy appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google EU charges, Bing Ads changes & keyword planner bugs

Written on June 28, 2016 at 1:27 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google EU charges, Bing Ads changes & keyword planner bugs appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing Ads’ Lynne Kjolso talks growth after Yahoo, LinkedIn, voice search & quick wins

Written on June 28, 2016 at 1:27 am, by admin

In a keynote discussion at SMX Advanced, Lynne Kjolso, general manager of global search sales and service at Microsoft, talked about how Bing Ads is evolving for mobile and more.

The post Bing Ads’ Lynne Kjolso talks growth after Yahoo, LinkedIn, voice search & quick wins appeared first…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google clarifies Keyword Planner doesn’t require an active campaign

Written on June 28, 2016 at 1:27 am, by admin

Google says a technical glitch is causing some users to receive error messages when trying to access Keyword Planner from AdWords.

The post Google clarifies Keyword Planner doesn’t require an active campaign appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The right way to get dynamic with Google AdWords

Written on June 28, 2016 at 1:26 am, by admin

Want to create more personalized, more effective search ads? Columnist Todd Saunders discusses four dynamic ad varieties and how to make them work for you.

The post The right way to get dynamic with Google AdWords appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google My Business API, challenges faced by agencies & more

Written on June 24, 2016 at 3:58 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google My Business API, challenges faced by agencies & more appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bridging the gaps in the Google My Business API

Written on June 24, 2016 at 3:58 pm, by admin

Each update to the Google My Business API makes life easier for those of us managing locations at scale, but columnist Brian Smith notes that gaps in the automation process have yet to be addressed.

The post Bridging the gaps in the Google My Business API appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search in Pics: Google Father’s Day gift, Gary Illyes’s iPhone & Google Jedi

Written on June 24, 2016 at 3:58 pm, by admin

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Gary Illyes iPhone: Source: SER Google dog: Source: Google+ Google Jedi…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google RankBrain, search engine manipulation & authorship

Written on June 24, 2016 at 3:58 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google RankBrain, search engine manipulation & authorship appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Influencing with ad copy: how to truly drive action

Written on June 23, 2016 at 12:57 pm, by admin

Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers’ decision-making brains to drive clicks and conversions.

The post Influencing with ad copy: how to truly drive action appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing