Atomic Media

Suffered a rankings drop? Use this checklist to diagnose why

Written on July 13, 2016 at 10:49 pm, by admin

Columnist Ian Bowden has created a checklist for SEOs to help troubleshoot losses in rankings and organic traffic.

The post Suffered a rankings drop? Use this checklist to diagnose why appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google PLA changes, hotel search & more

Written on July 12, 2016 at 7:34 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google PLA changes, hotel search & more appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Feed your search marketing obsession at SMX East

Written on July 12, 2016 at 7:34 pm, by admin

You can register for SMX East any time and get the latest, greatest SEO and SEM tactics. But why wait? Register now and save $300! This year, SMX celebrates 10 years as the most comprehensive search engine marketing conference on the planet. Attend for three days of tactics, growth hacks and…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Mobile marketing AMPlification: Content, performance and measurement

Written on July 12, 2016 at 7:34 pm, by admin

What’s the deal with Accelerated Mobile Pages, and how do they relate to micro-moments? Columnist Jim Yu discusses the connection and explains what brands need to know to stay ahead of the curve.

The post Mobile marketing AMPlification: Content, performance and measurement appeared first on Search…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Earned engagement and fragmented audiences: kickstart your process in the enterprise

Written on July 12, 2016 at 7:33 pm, by admin

Need to supplement your PR efforts to capture the parts of your audience you’re not yet reaching? Columnist Garrett French shares his company’s process for testing content and expanding into valuable niche publications.

The post Earned engagement and fragmented audiences: kickstart your process in…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google percentage ratings, PPC & Asia

Written on July 11, 2016 at 4:23 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google percentage ratings, PPC & Asia appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google testing ratings percentage instead of yellow ratings stars in text ads

Written on July 11, 2016 at 4:23 pm, by admin

Attention-grabbing yellow is replaced with a light gray font.

The post Google testing ratings percentage instead of yellow ratings stars in text ads appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

3 common mistakes made in do-it-yourself PPC

Written on July 11, 2016 at 4:23 pm, by admin

Trying to manage your business’s paid search advertising on your own? Columnist Pauline Jakober outlines some common pitfalls to avoid.

The post 3 common mistakes made in do-it-yourself PPC appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

7 lessons to jump-start your digital marketing in Asia

Written on July 11, 2016 at 4:23 pm, by admin

Looking to expand your business to Asia and not sure what to expect? Contributor Eli Schwartz shares insights gleaned from living and working overseas.

The post 7 lessons to jump-start your digital marketing in Asia appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google Search Console emails, EU antitrust expanded & more

Written on July 9, 2016 at 9:53 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google Search Console emails, EU antitrust expanded & more appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing