Atomic Media

3 signs your landing page copy is leaving your visitors high and dry

Written on July 21, 2016 at 9:42 pm, by admin

Are your PPC landing pages failing to convert, despite getting great traffic? Columnist Khalid Saleh explains why your landing page copy might be to blame — and how you can fix it.

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Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Three of the most important data segmentations for any Google paid search analysis

Written on July 21, 2016 at 9:42 pm, by admin

Wondering how to make sense of your AdWords accounts? Columnist Andy Taylor discusses how to segment your paid search data for meaningful insights.

The post Three of the most important data segmentations for any Google paid search analysis appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Maps adds more ways to add or edit locations

Written on July 21, 2016 at 9:42 pm, by admin

Google Maps now lets users add, change, supplement and check the details for venues listed on Google Maps in a new way.

The post Google Maps adds more ways to add or edit locations appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google’s ban on payday & high-interest loan ads going into effect now

Written on July 20, 2016 at 6:29 pm, by admin

After a week’s delay, the ban on predatory lending ads for AdWords advertisers is beginning to roll out.

The post Google’s ban on payday & high-interest loan ads going into effect now appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google AdWords call conversions, links study & more

Written on July 20, 2016 at 6:29 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google AdWords call conversions, links study & more appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Soon, import call conversion data into AdWords for better attribution & optimization

Written on July 20, 2016 at 6:29 pm, by admin

Tracking call conversions will no longer be limited to measuring call length.

The post Soon, import call conversion data into AdWords for better attribution & optimization appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

An experiment in trying to predict Google rankings

Written on July 20, 2016 at 6:29 pm, by admin

In late 2015, JR Oakes and his colleagues undertook an experiment to attempt to predict Google ranking for a given webpage using machine learning. What follows are their findings, which they wanted to share with the SEO community.

The post An experiment in trying to predict Google rankings…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google AdWords notification, Bing & Google national convention results & more

Written on July 19, 2016 at 3:04 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google AdWords notification, Bing & Google national convention results & more appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Four steps to maximizing Customer Lifetime Value

Written on July 19, 2016 at 3:04 pm, by admin

In this white paper from Zaius, you’ll learn all about why customer lifetime value is critical, but underutilized. For most B2C marketers, customer lifetime value is used as an input to determine how much is reasonable to spend to acquire a new customer. But for the top-performing B2C…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google reports more than 40K government requests for user data during 2nd half of 2015

Written on July 19, 2016 at 3:04 pm, by admin

Google says it is proud its transparency reports have helped “shed light on government surveillance laws and practices” around the world.

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Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing