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AdWords gains 3 new cross-device attribution reports

Written on July 28, 2016 at 4:17 pm, by admin

Based on AdWords cross-device conversion data, the new reports show device influence through the full conversion path.

The post AdWords gains 3 new cross-device attribution reports appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google iOS app, Google Search Console export & AdWords characters

Written on July 28, 2016 at 4:17 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google iOS app, Google Search Console export & AdWords characters appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How your old content can help with SEO

Written on July 28, 2016 at 4:17 pm, by admin

Looking to get the most SEO value out of your content marketing efforts? Columnist Tamar Weinberg explains how to breathe new life into your content assets.

The post How your old content can help with SEO appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google reiterates suggested 33-character limit in ETA headlines to avoid truncation

Written on July 28, 2016 at 4:17 pm, by admin

For those writing headlines for the new expanded text ad, the most coveted letter in the alphabet will be ”i.”

The post Google reiterates suggested 33-character limit in ETA headlines to avoid truncation appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google political bug, Google PageRank redirects & more

Written on July 27, 2016 at 1:16 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google political bug, Google PageRank redirects & more appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

YP brings search and location data together in “audience cartography”

Written on July 27, 2016 at 1:16 pm, by admin

The dominant use of location data in mobile display advertising has ironically become more about “who” over “where.”

The post YP brings search and location data together in “audience cartography” appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

AdWords Editor updated to support expanded text ads

Written on July 27, 2016 at 1:16 pm, by admin

A new section for expanded text ads is among several updates in AdWords Editor 11.5

The post AdWords Editor updated to support expanded text ads appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google returns special presidential candidates box that previously omitted Donald Trump

Written on July 27, 2016 at 1:16 pm, by admin

Google blames “technical bug.” Sanders continues to show as having

The post Google returns special presidential candidates box that previously omitted Donald Trump appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to use device bid adjustments, straight from Google

Written on July 26, 2016 at 10:15 am, by admin

AdWords will soon have the ability to set bids specific to each device type. Columnist and Googler Matt Lawson explains Google’s official POV about what that means when managing your campaigns.

The post How to use device bid adjustments, straight from Google appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google expanded text ads are live, and device bidding & responsive ads for native roll out

Written on July 26, 2016 at 10:15 am, by admin

Standard text ads will no longer be accepted as of October 26.

The post Google expanded text ads are live, and device bidding & responsive ads for native roll out appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing