Atomic Media

Google recently made it much harder to receive accurate keyword data from the AdWords keyword tool.

They have not only grouped similar terms, but then they broadened out the data ranges to absurdly wide ranges like 10,000 to 100,000 searches a month. Only active AdWords advertisers receive (somewhat?) decent keyword data. And even with that, there are limitations. Try to view too many terms and you get:

“You’ve reached the maximum number of page views for this day. This page now shows ranges for search volumes. For a more detailed view, check back in 24 hours.”

Jennifer Slegg shared a quote from an AdWords advertiser who spoke with a representative:

“I have just spoken to a customer service manger from the Australia support help desk. They have advised me that there must be continuous activity in your google ad-words campaign (clicks and campaigns running) for a minimum of 3-4 months continuous in order to gain focused keyword results. If you are seeing a range 10-100 or 100-1k or 1k -10k its likely your adwords account does not have an active campaign or has not had continuous campaigns or clicks.”

So you not only need to be an advertiser, but you need to stay active for a quarter-year to a third of a year to get decent data.

Part of the sales pitch of AdWords/PPC was that you can see performance data right away, whereas SEO investments can take months or years to back out.

But with Google outright hiding keyword data even from active advertisers, it is probably easier and more productive for those advertisers to start elsewhere.

There are many other keyword data providers (Wordtracker, SEMrush, Wordze, Spyfu, KeywordSpy, Keyword Discovery, Moz, Compete.com, SimilarWeb, Xedant, Ubersuggest, KeywordTool.io, etc.) And there are newer entrants like the Keyword Keg Firefox extension & the brilliantly named KeywordShitter).

In light of Google’s push to help make the web more closed-off & further tilt the web away from the interests of searchers toward the interest of big advertisers*, we decided to do the opposite & recently upgraded our keyword tool to add the following features…

• expanded the results per search to 500
• we added negative match and modified broad match to the keyword export spreadsheet (along with already having phrase, broad & exact match)

Our keyword tool lists estimated search volumes, bid prices, cross links to SERPs, etc. Using it does require free account registration to use, but it is a one-time registration and the tool is free. And we don’t collect phone numbers, hard sell over the phone, etc. We even shut down our paid members area, so you are not likely to receive any marketing messages from us anytime soon.

Export is lightning quick AND, more importantly, we have a panda in our logo!

Here is what the web interface looks like

And here is an screenshot of data in Excel with the various keyword match types

If the tool looks like it is getting decent usage, we may upgrade it further to refresh the data more frequently, consider adding more languages, add a few more reference links to related niche sites in the footer cross-reference section, and maybe add a few other features.

“Every market has some rules and boundaries that restrict freedom of choice. A market looks free only because we so unconditionally accept its underlying restrictions that we fail to see them.” — Ha-Joon Chang