Atomic Media

SearchCap: Google Assistant & Google Home coming soon, Bing Ads device bidding & more

Written on October 4, 2016 at 10:02 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google Assistant & Google Home coming soon, Bing Ads device bidding & more appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Using search marketing to amplify TV buys: SMX East 2016

Written on October 4, 2016 at 10:02 pm, by admin

Columnist Erin Everhart provides key takeaways on a session from SMX East 2016 detailing the relationship between paid search and TV advertising.

The post Using search marketing to amplify TV buys: SMX East 2016 appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google seeks to humanize its brand with new “Google Assistant” female persona

Written on October 4, 2016 at 10:02 pm, by admin

She seeks to be a ‘companion’ that is ‘always there but never in the way.’

The post Google seeks to humanize its brand with new “Google Assistant” female persona appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

With Google Assistant & Google Home, Google seeks to win the hands-free generation of search

Written on October 4, 2016 at 10:02 pm, by admin

Having won on desktop and mobile, Google now wants to succeed in an entire new area: hands-free search, especially within homes.

The post With Google Assistant & Google Home, Google seeks to win the hands-free generation of search appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Offline call data, AdWords budget creep & AMP fire hose

Written on October 3, 2016 at 6:46 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Offline call data, AdWords budget creep & AMP fire hose appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Allstate: Offline call data improved SEM performance and the customer experience

Written on October 3, 2016 at 6:46 pm, by admin

Company generated an increase in quality calls and lowered customer acquisition costs.

The post Allstate: Offline call data improved SEM performance and the customer experience appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

3 mysterious and scary ways AdWords budget creep can happen to you

Written on October 3, 2016 at 6:46 pm, by admin

Are you feeling spooked by a mysterious rise in ad spend? Columnist Pauline Jakober takes a look at what you can do in AdWords to solve the mystery.

The post 3 mysterious and scary ways AdWords budget creep can happen to you appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How mobile has changed the way we search, based on 10+ years of eye-tracking studies

Written on October 3, 2016 at 6:46 pm, by admin

How has the rise of mobile changed the way people view Google SERPs? Contributor Kristi Kellogg summarizes a session from SMX East in which Mediative’s Chris Pinkerton discusses the results of eye-tracking studies.

The post How mobile has changed the way we search, based on 10+ years of…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Penguin & link building, PPC leads & social

Written on October 1, 2016 at 12:29 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Penguin & link building, PPC leads & social appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

What’s new and cool at Google from SMX East 2016

Written on October 1, 2016 at 12:29 pm, by admin

At this year’s SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what’s coming to AdWords and Google Analytics. Columnist Mark Traphagen was on hand to cover the highlights.

The post What’s new and cool at Google from SMX East 2016 appeared first on Search Engine…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing