Atomic Media

Meet a Landy Award winner: Wolfgang Digital integrates search and TV into a cross-channel campaign for a big Irish retailer

Written on November 11, 2016 at 6:03 pm, by admin

The result for Littlewoods Ireland: the most successful Christmas campaign ever

The post Meet a Landy Award winner: Wolfgang Digital integrates search and TV into a cross-channel campaign for a big Irish retailer appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Meet a Landy Award winner: Wolfgang Digital integrates search and TV into a cross-channel campaign for a big Irish retailer

Written on November 11, 2016 at 6:03 pm, by admin

The result for Littlewoods Ireland: the most successful Christmas campaign ever

The post Meet a Landy Award winner: Wolfgang Digital integrates search and TV into a cross-channel campaign for a big Irish retailer appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Boost your conversion rate by 45% today… no, really!

Written on November 10, 2016 at 1:49 pm, by admin

Columnist Jacob Baadsgaard makes the case that proper conversion tracking in your AdWords accounts can provide better and more helpful insights for optimizing your campaigns.

The post Boost your conversion rate by 45% today… no, really! appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Coaxing smarter paid search bidding decisions out of sparse conversion data

Written on November 10, 2016 at 1:49 pm, by admin

Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords.

The post Coaxing smarter paid search bidding decisions out of sparse conversion data appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The Google Search Console is undergoing infrastructure updates

Written on November 10, 2016 at 1:49 pm, by admin

Due to the infrastructure updates, some of the Google Search Console reports may be wrong or buggy.

The post The Google Search Console is undergoing infrastructure updates appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google mobile index, move to Canada & repeat offender penalties

Written on November 10, 2016 at 1:49 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google mobile index, move to Canada & repeat offender penalties appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

‘Tis the season: 6 ways to prepare for holiday shoppers

Written on November 9, 2016 at 9:37 am, by admin

Whether you’ve got your holiday marketing plan all mapped out or are just starting now, columnist Christi Olson has tips to prepare your search campaigns for the season.

The post ‘Tis the season: 6 ways to prepare for holiday shoppers appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

FAQ: All about the Google mobile-first index

Written on November 9, 2016 at 9:37 am, by admin

Here’s everything we know about the Google mobile-first index.

The post FAQ: All about the Google mobile-first index appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

As Trump racked up Electoral College votes, searches about moving to Canada spiked

Written on November 9, 2016 at 9:37 am, by admin

Briefly overwhelmed by traffic from the US, the Canadian immigration website was also down last night.

The post As Trump racked up Electoral College votes, searches about moving to Canada spiked appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google publishes best practices for search engine-friendly Progressive Web Apps (PWAs)

Written on November 9, 2016 at 9:37 am, by admin

Google publishes their first recommendations for making PWAs indexable in Google.

The post Google publishes best practices for search engine-friendly Progressive Web Apps (PWAs) appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing