Atomic Media

Fun with robots.txt

Written on November 23, 2016 at 12:26 pm, by admin

Columnist Patrick Stox provides some dos and don’ts for creating your robots.txt file — along with examples of companies who have gotten creative with their files.

The post Fun with robots.txt appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The trouble with truth

Written on November 23, 2016 at 12:26 pm, by admin

Do search engines and other content distribution platforms have a responsibility to present information that is true? Columnist Janet Driscoll Miller discusses the issues surrounding this question.

The post The trouble with truth appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Looking for Black Friday deals? Bing flyer ads showcase retailers’ Black Friday circulars

Written on November 23, 2016 at 12:26 pm, by admin

Ads link to Black Friday circulars from major retail chains.

The post Looking for Black Friday deals? Bing flyer ads showcase retailers’ Black Friday circulars appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Ad customizers just got a whole lot more powerful

Written on November 23, 2016 at 12:26 pm, by admin

Columnist Frederick Vallaeys discusses the new capabilities of ad customizers in AdWords, explaining how you can use them to serve better, more relevant ads.

The post Ad customizers just got a whole lot more powerful appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Link building is (specialized) marketing

Written on November 22, 2016 at 8:13 am, by admin

Columnist Andrew Dennis explains how link building is built on the same fundamental principles as effective marketing: thorough research, strategic promotion, carefully crafted messaging and sustained effort.

The post Link building is (specialized) marketing appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google adds Store Visits data to AdWords distance & location reports ahead of Black Friday

Written on November 22, 2016 at 8:13 am, by admin

The company also released a compilation of insights on Black Friday mobile and in-store shopping behaviors.

The post Google adds Store Visits data to AdWords distance & location reports ahead of Black Friday appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Rich Cards expand to local restaurants and online courses

Written on November 22, 2016 at 8:13 am, by admin

Google updated their structured data documents to support new rich cards and their suggestions around AMP HTML.

The post Google Rich Cards expand to local restaurants and online courses appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google Home Services ads mobile, live popular times in Maps & SEO KPIs

Written on November 22, 2016 at 8:13 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google Home Services ads mobile, live popular times in Maps & SEO KPIs appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: AdWords price and promotion extensions & a Google Doodle

Written on November 18, 2016 at 7:04 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: AdWords price and promotion extensions & a Google Doodle appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

New take on Showcase Shopping ads? Categories of used items showing for retailer outlet queries

Written on November 18, 2016 at 7:04 pm, by admin

Similar to the Showcase ad format introduced this summer, the ads link to Google Shopping pages.

The post New take on Showcase Shopping ads? Categories of used items showing for retailer outlet queries appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing