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Bing Ads is building a bot to help you manage campaigns better

Written on December 12, 2016 at 8:05 am, by admin

While there isn’t a ship date for the bot, expect to see AI and machine learning play a greater role in paid search management.

The post Bing Ads is building a bot to help you manage campaigns better appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Search Console expands reports for property sets

Written on December 12, 2016 at 8:05 am, by admin

Google’s property set feature in the Google Search Console just got way more useful.

The post Google Search Console expands reports for property sets appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Santa tracker, Yahoo Answers app & digital assistants

Written on December 9, 2016 at 11:33 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Santa tracker, Yahoo Answers app & digital assistants appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Yahoo introduces ‘Answers Now’ app, but will users respond?

Written on December 9, 2016 at 11:33 pm, by admin

The company hopes to address historical quality problems with a matching algorithm.

The post Yahoo introduces ‘Answers Now’ app, but will users respond? appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

NORAD’s Santa Tracker counts down the days until Christmas 2016 with Bing’s help

Written on December 9, 2016 at 11:33 pm, by admin

In 1955, NORAD’s number was mistakenly printed in a 1955 Sears Roebuck & Co. holiday ad. The organization has been tracking Santa ever since.

The post NORAD’s Santa Tracker counts down the days until Christmas 2016 with Bing’s help appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Digital assistants, conversational search and the future of local

Written on December 9, 2016 at 11:33 pm, by admin

As digital assistants like Alexa and Google Home become more popular, how can local search marketers adapt? Columnist Brian Smith shares his tips.

The post Digital assistants, conversational search and the future of local appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google local tweets, AdWords audience targets & SEO strategies

Written on December 8, 2016 at 7:31 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google local tweets, AdWords audience targets & SEO strategies appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google brings campaign-level audience targeting to all AdWords advertisers

Written on December 8, 2016 at 7:31 pm, by admin

The new feature will be a big time-saver.

The post Google brings campaign-level audience targeting to all AdWords advertisers appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Why good SEO is strategic

Written on December 8, 2016 at 7:31 pm, by admin

To many on the upper rungs of the corporate ladder, “SEO” is still a geeky term whose effects are considered to be marginal, rather than central to the company’s marketing efforts. Columnist Kevin Lee explains why this view needs to change.

The post Why good SEO is strategic appeared first on…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to use your buyer personas to build your 2017 search marketing budget

Written on December 8, 2016 at 7:30 pm, by admin

You’ve done your research and created buyer personas — now what? Columnist Jacob Baadsgaard explains how to place financial value on your personas in order to determine your search marketing budget.

The post How to use your buyer personas to build your 2017 search marketing budget appeared first…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing