Atomic Media

SearchCap: Google review guidelines, photo insights & PPC campaigns

Written on December 17, 2016 at 2:22 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google review guidelines, photo insights & PPC campaigns appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Should you create device-specific PPC campaigns?

Written on December 17, 2016 at 2:22 am, by admin

Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get started.

The post Should you create device-specific PPC campaigns? appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Why data amplifiers matter in a world of omnichannel discovery

Written on December 17, 2016 at 2:22 am, by admin

Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you’re present with accurate data across devices and channels.

The post Why data amplifiers matter in a world of omnichannel discovery…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: AMP images, Google Maps promoted places & machine learning

Written on December 15, 2016 at 9:38 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: AMP images, Google Maps promoted places & machine learning appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, Starbucks, Walgreens

Written on December 15, 2016 at 9:38 pm, by admin

The promoted pins in Google Maps are being tested on Android devices.

The post Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, Starbucks, Walgreens appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

What the heck is machine learning, and why should I care?

Written on December 15, 2016 at 9:38 pm, by admin

Understanding the impact of machine learning will be crucial to adjusting our search marketing strategies — but probably not in the way you think. Columnist Dave Davies explains.

The post What the heck is machine learning, and why should I care? appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Finally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study]

Written on December 15, 2016 at 9:38 pm, by admin

Google’s index has been shifting toward ‘mobile-first,’ making mobile pages the default pages for ranking purposes. Columnist Glenn Gabe uses a case study to illustrate some of the issues this might pose for site owners.

The post Finally going mobile-friendly, but on a collision course with…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google top searches, Cortana with Harman Kardon & image product schema

Written on December 14, 2016 at 5:31 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google top searches, Cortana with Harman Kardon & image product schema appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Monetizing your SEO expertise

Written on December 14, 2016 at 5:31 pm, by admin

Columnist Stephan Spencer discusses how you can use SEO knowledge to build assets that make money for you, rather than having all the gains go to your clients.

The post Monetizing your SEO expertise appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft debuts brilliant Cortana SDK strategy

Written on December 14, 2016 at 5:31 pm, by admin

The strategy potentially means that Cortana will show up on many more devices and device types than if it Microsoft had simply copied Echo.

The post Microsoft debuts brilliant Cortana SDK strategy appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing