SearchCap: Happy New Year’s, Santa tracker & Google’s new recipe results
Written on December 31, 2016 at 7:02 am, by admin
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Search Engine Land’s most engaging stories of 2016: A whole lotta Google
Written on December 31, 2016 at 7:02 am, by admin
From AdWords updates to algorithm changes, the arrival of Expanded Text Ads to the sunsetting of PageRank score… there was a lot going on with the Big G this year.
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A year in review: Search Engine Land’s top 10 columns of 2016
Written on December 31, 2016 at 7:02 am, by admin
Which topics drew the most attention within the search industry this year? From infographics to quizzes to advice, our top 10 columns of the year covered all the bases.
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4 steps to make your organic listings more effective
Written on December 31, 2016 at 7:02 am, by admin
How can you improve your organic search results? Columnist Jason Decker outlines four basic steps to make your listings more compelling to searchers and prospects.
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SEO in 2017: Seizing opportunity, evangelizing success, achieving overarching growth
Written on December 30, 2016 at 2:55 am, by admin
Columnist Jim Yu contends that to succeed in 2017, brands will need to coordinate organic and paid search marketing disciplines and understand how they can work together to build the relationship with customers.
The post SEO in 2017: Seizing opportunity, evangelizing success, achieving…
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Organic Search Party: Our Top SEO Columns of 2016
Written on December 30, 2016 at 2:55 am, by admin
Which stories got the SEO community fired up this year? Check out Search Engine Land’s top “All Things SEO” and “Link Week” columns of 2016 to find out!
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Why Google shutting down Map Maker should terrify SMBs
Written on December 30, 2016 at 2:55 am, by admin
Contributor Joy Hawkins warns about the likely unintended consequences of Google’s impending shutdown of Map Maker, calling for the search giant to create more transparency.
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Google launches a new look for recipes in the mobile search results
Written on December 30, 2016 at 2:55 am, by admin
Google launched a new way to find new recipes for your New Years feast. The new recipe results are seen on mobile search.
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Amazon begins testing Product Listing Ads on AdWords
Written on December 28, 2016 at 10:22 pm, by admin
For the first time ever, Amazon Product Listing Ads have been popping up in what appears to be an AdWords test.
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Google Shopping feed optimization: Speak your customers’ language and write more compelling product titles
Written on December 28, 2016 at 10:22 pm, by admin
Product titles are among the most important factors influencing the performance of your Google Shopping campaigns. Contributor Andreas Reiffen shares data on how to optimize them.
The post Google Shopping feed optimization: Speak your customers’ language and write more compelling product titles…
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