Atomic Media

Bing Ads shares Valentine’s Day CPC & CTR trends, including surprising mobile stats

Written on January 9, 2017 at 3:33 pm, by admin

Mobile plays a significant role, accounting for nearly half of all Valentine’s Day-related searches on Bing.

The post Bing Ads shares Valentine’s Day CPC & CTR trends, including surprising mobile stats appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

5 B2B marketing tips to jump-start your 2017 results

Written on January 9, 2017 at 3:33 pm, by admin

Columnist Jessica Cameron provides B2B marketing tips for starting your new year off on the right foot.

The post 5 B2B marketing tips to jump-start your 2017 results appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Attribution models, local authenticity & more

Written on January 7, 2017 at 7:31 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Brand vs. local Knowledge Graph result: Which is better? Jan 6, 2017 by Tony Edward Columnist Tony Edward explains which Knowledge Graph results are appropriate…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Brand vs. local Knowledge Graph result: Which is better?

Written on January 7, 2017 at 7:31 am, by admin

Columnist Tony Edward explains which Knowledge Graph results are appropriate in different scenarios. Which one is right for your business?

The post Brand vs. local Knowledge Graph result: Which is better? appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Choosing an attribution model: When, not which

Written on January 7, 2017 at 7:31 am, by admin

Wondering which attribution model is best for your business? Columnist Amy Bishop believes that depends on what question you’re trying to answer.

The post Choosing an attribution model: When, not which appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The importance of local authenticity

Written on January 7, 2017 at 7:31 am, by admin

When deciding which local businesses to patronize, consumers choose ones they know and trust. Columnist Brian Smith shares tips for marketers looking to help their businesses cultivate a strong image within their local communities.

The post The importance of local authenticity appeared first on…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Paid ads, Bing search updates & SEO audits

Written on January 6, 2017 at 3:30 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Paid ads, Bing search updates & SEO audits appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Are your paid search ads making the right impression?

Written on January 6, 2017 at 3:30 am, by admin

Impression share may not be the ultimate measure of paid search success, but columnist Jacob Baadsgaard shows how tracking this metric can lead to paid search improvements that can really boost your bottom line.

The post Are your paid search ads making the right impression? appeared first on…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing gets in shape with search updates for exercise & healthy recipe-related queries

Written on January 6, 2017 at 3:30 am, by admin

Just in time for New Year’s resolutions, Bing is rolling out new health-conscious search experiences.

The post Bing gets in shape with search updates for exercise & healthy recipe-related queries appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Three well-meaning paid search optimizations that might kill performance

Written on January 6, 2017 at 3:30 am, by admin

That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you’re seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choices.

The post Three well-meaning paid search…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing