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SearchCap: Local SEO, links via content & more

Written on February 8, 2017 at 2:44 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Local SEO, links via content & more appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

3 local SEO tips that deliver business results

Written on February 8, 2017 at 2:44 am, by admin

Looking to optimize your business website for local search, but not sure where to start? Columnist Ryan Shelley provides some tips for beginners.

The post 3 local SEO tips that deliver business results appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Why content-led SEO will always fail to build links effectively

Written on February 8, 2017 at 2:44 am, by admin

Great content doesn’t always translate to great links. Columnist Chris Liversidge explains the problem with this strategy and advocates for a more audience-focused approach.

The post Why content-led SEO will always fail to build links effectively appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google AMP URLs, Google Maps traffic & Super Bowl search ads

Written on February 6, 2017 at 10:29 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google AMP URLs, Google Maps traffic & Super Bowl search ads appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google makes it easier to see and share publishers’ real URLs from AMP pages

Written on February 6, 2017 at 10:29 pm, by admin

New anchor button enables copy-and-paste of URLs directly to publisher sites.

The post Google makes it easier to see and share publishers’ real URLs from AMP pages appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SMX West low rates expire Saturday. Register now to master SEO and SEM!

Written on February 6, 2017 at 10:29 pm, by admin

You won’t find these low rates again Register now for SMX West, March 21–23 in San Jose, and take advantage of Early Bird pricing! All Access Passes are just $1,795, a $200 savings compared to on-site rates. You’ll get three days of sessions, networking, expo hall and conveniences that…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

84 Lumber and Avocados of Mexico among Super Bowl advertisers that stood out in paid search

Written on February 6, 2017 at 10:29 pm, by admin

Both advertisers opted to drive users to their own sites instead of YouTube.

The post 84 Lumber and Avocados of Mexico among Super Bowl advertisers that stood out in paid search appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google algorithm update, Super Bowl search ads & voice search

Written on February 4, 2017 at 2:14 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google algorithm update, Super Bowl search ads & voice search appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Report: Releasing Super Bowl ads early jump-starts lifts in brand search

Written on February 4, 2017 at 2:13 pm, by admin

Quantcast data shows impact of releasing ads and teasers online before the big game.

The post Report: Releasing Super Bowl ads early jump-starts lifts in brand search appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

When should advertisers consider pausing Google Local Inventory Ads?

Written on February 3, 2017 at 9:52 am, by admin

Retailers that sell online and in-store need to balance where to send users in their paid search efforts. Columnist Andy Taylor explores when advertisers might want to rely on local inventory versus regular product listing ads.

The post When should advertisers consider pausing Google Local…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing