Atomic Media

A proven method for building a strong PPC account team

Written on March 17, 2017 at 1:40 pm, by admin

What’s the ideal structure for a team managing a PPC account? Columnist Jeff Baum shares the benefits and potential pitfalls of his agency’s “team of teams” approach to account management.

The post A proven method for building a strong PPC account team appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

St. Patrick’s Day Google doodle gives center stage to Ireland’s Skellig Michael

Written on March 17, 2017 at 1:39 pm, by admin

Located off the coast of County Kerry, Ireland, the island has been categorized as a World Heritage Site by UNESCO.

The post St. Patrick’s Day Google doodle gives center stage to Ireland’s Skellig Michael appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google launches location extension display ads for local businesses

Written on March 16, 2017 at 10:26 am, by admin

Some other display ads may be converted automatically to the new format when users are nearby.

The post Google launches location extension display ads for local businesses appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Mapping keywords to the buyer journey in SEO

Written on March 16, 2017 at 10:26 am, by admin

Many marketers find keyword research difficult, but it doesn’t have to be! Columnist Janet Driscoll Miller shares her process for finding the right keywords, mapping those keywords to the right content and measuring their effectiveness.

The post Mapping keywords to the buyer journey in SEO…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Easy visualizations of PageRank and Page Groups with Gephi

Written on March 16, 2017 at 10:26 am, by admin

Contributor Patrick Stox walks us through how to use a cluster analysis tool to visualize websites and identify opportunities for improving their link structure.

The post Easy visualizations of PageRank and Page Groups with Gephi appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Marketing in a ‘Post-Digital’ World: New rules for connecting with today’s customer

Written on March 16, 2017 at 10:26 am, by admin

Today’s customer operates in a ‘post-digital’ world, where the boundaries between physical and digital have disappeared. Empowered customers demand more from brand relationships, and expect an experience that is personal, relevant, and technologically seamless at every touchpoint. To…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Here’s a script to help manage bids by keyword match type.

Written on March 15, 2017 at 7:20 am, by admin

Columnist Frederick Vallaeys explains the concept of “stacked bidding” and provides an AdWords script to help monitor your tiered bids.

The post Here’s a script to help manage bids by keyword match type. appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

New study confirms Google doesn’t use Chrome browser data to discover new URLs

Written on March 15, 2017 at 7:20 am, by admin

GoogleBot did not visit a test page that Chrome accessed days before.

The post New study confirms Google doesn’t use Chrome browser data to discover new URLs appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

National retailers: Stop ignoring local SEO

Written on March 15, 2017 at 7:20 am, by admin

National retailers’ digital divisions often think of their websites as e-commerce sites first and local store sites second. Columnist Andrew Shotland explains why this mindset may be hurting their ability to get the most out of organic search.

The post National retailers: Stop ignoring local SEO…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google offensive results, Google Fred update & Google Assistant

Written on March 15, 2017 at 7:20 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google offensive results, Google Fred update & Google Assistant appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing