Atomic Media

SMX West session: Harnessing the power of online reviews

Written on March 27, 2017 at 7:43 pm, by admin

Columnist Greg Gifford recaps a session by Thomas Ballantyne about the value of online reviews, showing why businesses need to start thinking about them if they aren’t already.

The post SMX West session: Harnessing the power of online reviews appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Preparing for local reach in a ‘post-rank’ world: Get your data in line

Written on March 27, 2017 at 7:43 pm, by admin

How might voice search impact local businesses? Columnist Megan Hannay shares her predictions and provides some advice on how SMBs can prepare for a future without rankings.

The post Preparing for local reach in a ‘post-rank’ world: Get your data in line appeared first on Search Engine…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Bing Ads Editor updates, local ranking & SEM accounts

Written on March 25, 2017 at 1:13 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing Ads Editor updates, local ranking & SEM accounts appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Content Attribution: Identifying content that converts

Written on March 25, 2017 at 1:13 pm, by admin

Content may be a critical part of your marketing toolkit, but do you know how it performs against your business goals? Join our digital marketing and data science experts from Cardinal Path and Intel as they demonstrate how to use content attribution – both practically and strategically – as a…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads

Written on March 24, 2017 at 9:51 am, by admin

Version 11.9 is now available.

The post Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEM account management: Part 3 — How to get more responsibility

Written on March 24, 2017 at 9:51 am, by admin

Feeling confident in your abilities and looking to take things to the next level? In the final installment in his three-part series on SEM account management, columnist Ted Ives discusses how to get ahead in your career.

The post SEM account management: Part 3 — How to get more…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SMX West session: The definitive guide to local search ranking factors

Written on March 24, 2017 at 9:51 am, by admin

What will help your local business stand out in Google search results? Contributor Greg Gifford recaps an SMX West presentation that took a comprehensive look at local search ranking factors.

The post SMX West session: The definitive guide to local search ranking factors appeared first on Search…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search in Pics: Google aquarium bathtub room, hanging bubbles & sports court

Written on March 24, 2017 at 9:51 am, by admin

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google has a aquarium/bathtub room: Source: Twitter Google hanging bubble…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google Posts expands, technical audits & site search

Written on March 23, 2017 at 6:19 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google Posts expands, technical audits & site search appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Are technical and content audits still relevant?

Written on March 23, 2017 at 6:19 am, by admin

SEO audits are very useful in identifying website issues and areas for improvement, but columnist David Freeman believes the way we approach these audits is outdated.

The post Are technical and content audits still relevant? appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing