Google testing ‘tags’ label in search results snippets
Written on April 3, 2017 at 2:05 pm, by admin
A new Google experiment updates the search results snippets to show tags related to the page. But these tags don’t seem to do much of anything.
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Fazlur Rahman Khan doodle honors architect behind Chicago’s famous skyscrapers
Written on April 3, 2017 at 2:05 pm, by admin
Khan designed Chicago’s 100-story John Hancock Center and the Willis Tower (formerly known as the Sears Tower), once the world’s tallest building.
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SearchCap: CRO tips, local search proximity & paid search analytics
Written on April 1, 2017 at 7:56 am, by admin
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Getting the most bang for your buck: 11 CRO opportunities
Written on April 1, 2017 at 7:56 am, by admin
Stumped on ways to improve your conversion rate? Columnist Amy Bishop has you covered — see her column for inspiration and actionable tips!
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The newest addition to the marketing mix’s Ps: Proximity
Written on April 1, 2017 at 7:56 am, by admin
Columnist Brian Smith explains the impact of proximity on local searches and provides advice for how marketers can make it work for them.
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39 questions with Google at SMX West
Written on April 1, 2017 at 7:56 am, by admin
Ever wanted to hear answers to your SEO questions straight from the mouths of Googlers? Columnist Eric Enge recaps a session from SMX West where audience members were able to ask Google anything.
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SearchCap: Baidu AMP, paid search bids & Google Maps ads
Written on March 31, 2017 at 4:56 am, by admin
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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How’s your customer data? Learn how to keep it fresh and accurate
Written on March 31, 2017 at 4:56 am, by admin
Ask any marketer what shape their customer data is in and chances are good you’ll hear: “poor.” In this webinar, we’ll learn how to fix that, and how to build a solid foundation with your customer dataset. If you think network data means gathering business cards at lunch, you’re in for…
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Google Maps ad traffic steadily growing
Written on March 31, 2017 at 4:56 am, by admin
Columnist Andy Taylor of Merkle shares data on the growth of ad traffic from Google Maps, including conversion rate and CPC data by device.
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Baidu becomes Google’s biggest ally in mobile page speed
Written on March 31, 2017 at 4:56 am, by admin
Chinese search engine Baidu will soon support Accelerated Mobile Pages (AMP) in its search results, expanding the reach of AMP significantly. Columnist Hermas Ma believes the worldwide impact on mobile page speed will be notable.
The post Baidu becomes Google’s biggest ally in mobile page speed…
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