Atomic Media

What to look for in a paid media campaign management tool

Written on May 5, 2017 at 5:51 am, by admin

Paid search, mobile, display/banner ads, and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. This report examines the current market for enterprise paid campaign management platforms and the considerations…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google shortcuts use personalization and rich content to build next-gen local discovery tool

Written on May 5, 2017 at 5:51 am, by admin

Machine learning-driven results entirely bypass the traditional search box.

The post Google shortcuts use personalization and rich content to build next-gen local discovery tool appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: e-commerce SEO & crawl data analysis

Written on May 5, 2017 at 5:51 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: e-commerce SEO & crawl data analysis appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Why e-commerce SEO is NOT a one-shot wonder

Written on May 5, 2017 at 5:51 am, by admin

Columnist Trond Lyngbø explains that SEO is an ongoing process that requires continuous investment — not a one-time task to be checked off a list.

The post Why e-commerce SEO is NOT a one-shot wonder appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Using call and SMS data to drive new customers

Written on May 4, 2017 at 2:50 am, by admin

Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more popular. Facebook expects 37 billion call conversions by 2019, as social media’s share of mobile calls to…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google authority score, hotel reviews & Bing image backstory

Written on May 4, 2017 at 2:50 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google authority score, hotel reviews & Bing image backstory appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google’s Chrome will add new ‘Not secure’ warnings later this year

Written on May 4, 2017 at 2:50 am, by admin

Have a search box or form on your website that runs over HTTP? You might want to switch your pages over to HTTPS by October.

The post Google’s Chrome will add new ‘Not secure’ warnings later this year appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing now sharing backstory of its home page photo & gallery of past pictures

Written on May 4, 2017 at 2:50 am, by admin

In addition to a summary of the picture, Bing is also including a map of where the picture was taken and the option to like, download and share the image.

The post Bing now sharing backstory of its home page photo & gallery of past pictures appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google shopping ads test, IAC buys Angie’s List & SEO predictions

Written on May 2, 2017 at 11:09 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google shopping ads test, IAC buys Angie’s List & SEO predictions appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

3 predictions about the future of SEO

Written on May 2, 2017 at 11:09 pm, by admin

What do current trends say about the direction of search, and how can you prepare? Columnist Ryan Shelley shares his predictions for the industry.

The post 3 predictions about the future of SEO appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing