Atomic Media

Do SMB websites matter anymore? YP doubles down on ‘yes’ with new ‘pro’ SEO product

Written on June 10, 2017 at 1:44 pm, by admin

Company says program resulted in a page one ranking on Google for 70 percent of keywords within a few months.

The post Do SMB websites matter anymore? YP doubles down on ‘yes’ with new ‘pro’ SEO product appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Learn 3 proven methods for winning additional PPC budget from your clients

Written on June 9, 2017 at 10:32 am, by admin

Looking to grow your PPC accounts? Columnist Jeff Baum explains that doing so means selling clients on the notion that your approach is the best way forward — and that more budget is required to execute the plan.

The post Learn 3 proven methods for winning additional PPC budget from your clients…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Is AMP the answer to format fragmentation?

Written on June 9, 2017 at 10:32 am, by admin

Columnist Barb Palser makes the case for Facebook and other platforms to adopt Accelerated Mobile Pages.

The post Is AMP the answer to format fragmentation? appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to stop worrying about Google updates

Written on June 9, 2017 at 10:32 am, by admin

Google is providing less information about algorithm updates these days, leaving SEOs scrambling for answers every time they experience a huge drop in traffic. But columnist Kristine Schachinger believes that all this panic is unnecessary. Read on to learn why.

The post How to stop worrying about…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search in Pics: Marissa Mayer’s Yahoo birthday, Bing soccer match & Google stylish offices

Written on June 9, 2017 at 10:32 am, by admin

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. On Marissa Mayer’s birthday, Yahoo decorated her office: Source:…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google redesign local panels, AdWords roadmap & artificial intelligence

Written on June 8, 2017 at 5:50 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google redesign local panels, AdWords roadmap & artificial intelligence appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google has officially rolled out a new tab-based local panel with quick access to reviews

Written on June 8, 2017 at 5:50 am, by admin

Users can toggle between a local listing’s overview details and their reviews in the Google search results.

The post Google has officially rolled out a new tab-based local panel with quick access to reviews appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The AdWords 2017 roadmap is loaded with artificial intelligence

Written on June 8, 2017 at 5:50 am, by admin

What’s on the horizon for Google AdWords? Columnist Frederick Vallaeys provides a behind-the-scenes look at some new AdWords features from a presentation at Google Marketing Next.

The post The AdWords 2017 roadmap is loaded with artificial intelligence appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The AdWords 2017 roadmap is loaded with artificial intelligence

Written on June 8, 2017 at 5:50 am, by admin

What’s on the horizon for Google AdWords? Columnist Frederick Vallaeys provides a behind-the-scenes look at some new AdWords features from a presentation at Google Marketing Next.

The post The AdWords 2017 roadmap is loaded with artificial intelligence appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Grow Customer Lifetime Value with People-Based Search Marketing

Written on June 7, 2017 at 2:06 am, by admin

It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance, and ultimately re-acquire…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing