Atomic Media

SEO: The missing piece in brand protection

Written on June 17, 2017 at 9:59 am, by admin

Columnist Bobby Lyons outlines the ways in which search engine optimization (SEO) is critical in building and defending your brand’s reputation online.

The post SEO: The missing piece in brand protection appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

PPC strategy: Planning beyond the click

Written on June 16, 2017 at 6:45 am, by admin

Your paid search campaign may be getting a lot of clicks, but are you really making the most of them? Columnist Amanda Evans discusses how to succeed by focusing on the post-click experience.

The post PPC strategy: Planning beyond the click appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search in Pics: Google scary room, a lion chair swing & Bing hot air balloon

Written on June 16, 2017 at 6:45 am, by admin

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s scary room: Source: Instagram Bing hot air balloon: Source:…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: WordPress AMP & Google fake reviews issue

Written on June 16, 2017 at 6:45 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: WordPress AMP & Google fake reviews issue appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Dear Google: 4 suggestions for fixing your massive problem with fake reviews

Written on June 16, 2017 at 6:45 am, by admin

Columnist and local search expert Joy Hawkins notes that unless Google My Business gets serious about addressing fake reviews, it will suffer a loss of credibility. Here are her suggestions for tackling this ongoing issue.

The post Dear Google: 4 suggestions for fixing your massive problem with…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google mobile index, Bing ads in-market targeting and Pinterest search

Written on June 15, 2017 at 3:05 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google mobile index, Bing ads in-market targeting and Pinterest search appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing Ads piloting in-market & custom audience targeting

Written on June 15, 2017 at 3:05 am, by admin

Bing Ads is actively working on building out its audience targeting capabilities.

The post Bing Ads piloting in-market & custom audience targeting appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How Pinterest has developed computer-vision technology to power visual search for users and brands

Written on June 15, 2017 at 3:05 am, by admin

Pinterest has been developing computer vision technology since 2014 and is now applying it to visual search queries and ad targeting.

The post How Pinterest has developed computer-vision technology to power visual search for users and brands appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

2017 growth hacks: Optimizing organic market share

Written on June 15, 2017 at 3:05 am, by admin

Columnist Lori Weiman continues her series on search marketing growth hacks with an installment on improving organic search performance.

The post 2017 growth hacks: Optimizing organic market share appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google’s mobile-first index likely not coming until 2018 at earliest

Written on June 14, 2017 at 12:00 am, by admin

At SMX Advanced, Gary Illyes says Google will “communicate a lot” before rolling out the mobile-first index.

The post Google’s mobile-first index likely not coming until 2018 at earliest appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing