Atomic Media

Live Chat Best Practices for Conversion Rate Optimization

Written on August 29, 2017 at 5:20 am, by admin

As many as three-quarters of website visitors abandon their shopping carts, and nearly 50 percent bounce from your site. Wouldn’t it be great if you could read your website visitors’ body language while they are browsing — and better understand which visitors you can profitably engage with…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google is testing ads in local business knowledge panels

Written on August 29, 2017 at 5:20 am, by admin

The new test is part of a broader focus on monetizing the growing number of local searches.

The post Google is testing ads in local business knowledge panels appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google AdWords Sitelinks, phrase match & AR

Written on August 25, 2017 at 8:06 pm, by admin

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords Sitelinks, phrase match & AR appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Phrase match is dead. Long live phrase match!

Written on August 25, 2017 at 8:06 pm, by admin

Reports of the demise of phrase match have been greatly exaggerated, finds contributor Steve Cameron. It turns out that there are certain situations in which it comes in pretty handy.

The post Phrase match is dead. Long live phrase match! appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Augmented Reality: Where are we now, and what does it mean for marketers?

Written on August 25, 2017 at 8:06 pm, by admin

With big players like Facebook and Apple committing to the technology, contributor Brian Smith argues that AR is becoming more than just a novelty for marketers.

The post Augmented Reality: Where are we now, and what does it mean for marketers? appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google AdWords doubles the number of Sitelinks on search ads

Written on August 25, 2017 at 8:06 pm, by admin

With the new Sitelinks format for Google AdWords, you can now have as many as 8 Sitelinks in your ads.

The post Google AdWords doubles the number of Sitelinks on search ads appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google AdWords tool, local Q&A & iOS 11 with AMP

Written on August 24, 2017 at 5:04 pm, by admin

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords tool, local Q&A & iOS 11 with AMP appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google rolls out previously announced ‘Landing Pages’ mobile assessment tool

Written on August 24, 2017 at 5:04 pm, by admin

Tab in new AdWords experience enables marketers to determine which individual URLs need to be fixed for mobile.

The post Google rolls out previously announced ‘Landing Pages’ mobile assessment tool appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

5 non-traditional skills to look for in a PPC account manager

Written on August 24, 2017 at 5:04 pm, by admin

You may not expect an aspiring PPC marketer to know HTML5 or JavaScript, but contributor Todd Saunders argues that these skills — among others — are key to being a stellar staffer and to hiring one.

The post 5 non-traditional skills to look for in a PPC account manager appeared first on Search…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Proof that no ranking boost for responsive sites exists in 2017

Written on August 24, 2017 at 5:04 pm, by admin

There are many good reasons to recommend responsive design to a client or to your company, but achieving better search results isn’t among them, argues columnist Bryson Meunier.

The post Proof that no ranking boost for responsive sites exists in 2017 appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing