Atomic Media

Creating a B2B and B2C overlap strategy

Written on November 3, 2017 at 12:40 am, by admin

How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an ‘overlap strategy.’

The post Creating a B2B and B2C overlap strategy appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Web.com buys Acquisio for machine learning, PPC management capabilities

Written on November 3, 2017 at 12:40 am, by admin

Acquisio’s platform takes a machine learning-supported approach to paid search programs.

The post Web.com buys Acquisio for machine learning, PPC management capabilities appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing expands Shopping Campaigns to Canada & India

Written on November 1, 2017 at 9:34 pm, by admin

Bing continues its global build-out of Shopping Campaigns.

The post Bing expands Shopping Campaigns to Canada & India appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The four pillars of an effective SEO strategy

Written on November 1, 2017 at 9:34 pm, by admin

Search engine optimization (SEO) can be complex, but columnist Marcus Miller simplifies it by breaking down its key elements into four main categories.

The post The four pillars of an effective SEO strategy appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Ask Google, SEO cookbook & SMX recap

Written on November 1, 2017 at 9:34 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Ask Google, SEO cookbook & SMX recap appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The SEO ‘do more with less’ cookbook

Written on November 1, 2017 at 9:34 pm, by admin

How do you get the most out of your SEO program with limited resources? Columnist Bobby Lyons outlines his strategy for using analytics data to find areas of the site that, if improved, could drive additional revenue for the business.

The post The SEO ‘do more with less’ cookbook…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

‘Ask Me Anything’ with Google’s Gary Illyes at SMX East

Written on October 31, 2017 at 6:23 pm, by admin

Have questions about Google’s stance on organic rankings? On featured snippets? On the mobile-first algorithm? Get answers in contributor Eric Enge’s recap of this informative session at Search Engine Land’s recent conference.

The post ‘Ask Me Anything’ with Google’s Gary Illyes…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google service ads, local search & Halloween

Written on October 31, 2017 at 6:23 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google service ads, local search & Halloween appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Customer Experience in the Age of Social Media

Written on October 31, 2017 at 6:23 pm, by admin

Join our social media and CX experts as they explain how social customer service tools can help brands provide winning digital customer experiences. They’ll discuss how to manage that experience across multiple social touch points, leverage evolving social customer service tools and platforms to…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Oh, no! AdWords can now spend double your budget. Or not…

Written on October 31, 2017 at 6:23 pm, by admin

In response to Google’s recent announcement that AdWords campaigns can now spend up to twice an advertiser’s average daily budget, columnist Daniel Gilbert shares a script to keep your budget under control.

The post Oh, no! AdWords can now spend double your budget. Or not… appeared first on…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing