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Survey: 79 percent of consumers believe they’ve seen fake local reviews

Written on November 8, 2017 at 7:36 pm, by admin

Almost 75 percent also said they had been asked to leave a review.

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Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google changes info command search operator, dropping useful links

Written on November 8, 2017 at 7:36 pm, by admin

The info search operator is the latest Google search feature to have changed, possibly for the worse.

The post Google changes info command search operator, dropping useful links appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Has AI changed the SEO industry for better or worse?

Written on November 8, 2017 at 7:36 pm, by admin

Columnist Jayson DeMers explores the impact of Google’s shift toward machine learning and discusses what the future will look like for search professionals.

The post Has AI changed the SEO industry for better or worse? appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google shows poor tweets, Yelp stops review solicitation & Bing Ads exact match

Written on November 7, 2017 at 3:08 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google shows poor tweets, Yelp stops review solicitation & Bing Ads exact match appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Why real human users are the key to the best links for you

Written on November 7, 2017 at 3:08 pm, by admin

Overthinking metrics? Julie Joyce explains why real human users are the key to modern-day link awesomeness.

The post Why real human users are the key to the best links for you appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing Ads now shows exact match impression share

Written on November 7, 2017 at 3:08 pm, by admin

The new data offers deeper insights into how ads are performing on exact match queries.

The post Bing Ads now shows exact match impression share appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Yelp increasingly cracking down on ‘review solicitation’ across the internet

Written on November 7, 2017 at 3:08 pm, by admin

The company wants to stop the practice of asking for customer reviews on its site, and third-party sites as well.

The post Yelp increasingly cracking down on ‘review solicitation’ across the internet appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEO ranking factors for 4 business verticals and what they mean for local businesses

Written on November 6, 2017 at 11:01 am, by admin

As organic search becomes ever more targeted, SEO is evolving in ways that require more customization. Wesley Young explores a recent study on ranking factors and provides 7 practical takeaways to boost search rank.

The post SEO ranking factors for 4 business verticals and what they mean for local…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Maps enables creating & sharing lists on desktop version

Written on November 6, 2017 at 11:00 am, by admin

The feature, launched in February on Google Maps mobile versions, is now available on the desktop interface.

The post Google Maps enables creating & sharing lists on desktop version appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Target the right keywords — for Google AND your clients

Written on November 6, 2017 at 11:00 am, by admin

Columnist Greg Gifford illustrates the importance of educating your clients on different types of keywords and when to target them.

The post Target the right keywords — for Google AND your clients appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing