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Understanding AdWords keyword match types for manufacturers

Written on January 16, 2018 at 5:11 am, by admin

With much of AdWords’ help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the platform. This guide to match types for manufacturers from columnist Dianna Huff can help.

The post Understanding AdWords keyword match types for…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Zhou Youguang Google doodle honors Chinese linguist known as the ‘Father of Pinyin’

Written on January 13, 2018 at 8:36 pm, by admin

Youguang’s work helped bridge multiple Chinese dialects into a written language.

The post Zhou Youguang Google doodle honors Chinese linguist known as the ‘Father of Pinyin’ appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search Engine Land’s Community Corner: Holiday retail results, Search Engine Land Awards and more

Written on January 12, 2018 at 3:54 pm, by admin

I hope you’ve had a great week as the new year truly kicked into gear. Calling all incredible search marketers (psst, that’s you)! Entries for this year’s Search Engine Land Awards are now open! Our fourth annual awards event will be held at SMX Advanced in Seattle this June. With…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Videos on Google My Business, SEO reports & search pics

Written on January 12, 2018 at 3:54 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Videos on Google My Business, SEO reports & search pics appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google My Business video uploads now available to business owners

Written on January 12, 2018 at 3:54 pm, by admin

Videos can appear on Google Maps and local search listings.

The post Google My Business video uploads now available to business owners appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

4 reports you can pull from Ahrefs that you didn’t know existed

Written on January 12, 2018 at 3:54 pm, by admin

Columnist Kevin Rowe points out some handy reports available in Ahrefs for helping to inform your link building, SEO and content strategy. Why not check them out?

The post 4 reports you can pull from Ahrefs that you didn’t know existed appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEO trends and Google changes to expect in 2018

Written on January 11, 2018 at 11:23 am, by admin

Columnist Pratik Dholakiya explores current search trends and speculates on where the industry might be headed in 2018.

The post SEO trends and Google changes to expect in 2018 appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: New PageSpeed Insights, Google AdWords reviews & the Search Engine Land Awards

Written on January 11, 2018 at 11:23 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: New PageSpeed Insights, Google AdWords reviews & the Search Engine Land Awards appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

YouTube SEO 101

Written on January 11, 2018 at 11:23 am, by admin

In this comprehensive guide to YouTube SEO, columnist Stephan Spencer explains the fundamentals of YouTube optimization and explains how to increase visibility and rankings for your videos.

The post YouTube SEO 101 appeared first on Search Engine Land.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Looking back at 2018 in search: A time traveler’s year in review

Written on January 11, 2018 at 11:23 am, by admin

What does 2018 have in store for search marketers? Columnist (and time-traveler) Dave Davies pays a visit from the future to share what this year’s major search developments will be.

The post Looking back at 2018 in search: A time traveler’s year in review appeared first on Search Engine…

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing