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Google will face a new U.S. antitrust jury trial in September

Written on February 6, 2024 at 6:31 am, by admin

Google will face allegations of using underhanded tactics to secure its position as the world’s leading search engine in a jury trial set for September 9, brought by the U.S. Justice Department and a coalition of states.

The tech giant, which owns a 90% market share in search, is accused of paying massive sums to companies like Apple to make it the default search engine on products like the iPhone. The lawsuit argues that Google should be forced to sell its ad manager suite to make the search engine market fairer.

In response, Google denied the claims and suggested that should the lawsuit succeed, it would “slow innovation, raise advertising fees, and make it harder for thousands of small businesses and publishers to grow.”

Why we care. The outcome of the landmark case could bring significant changes to Google and the future of Search and the Internet. But it’s equally possible the trial will result in no changes and Google will be free to continue operating however it wants.

What Google is saying. Google declined to comment on the jury trial date.

What the States and the Justice Department is saying. The Justice Department, along with Virginia and other states, had sought a July date for the trial in Alexandria, Virginia. However, U.S. District Judge Leonie Brinkema explained in an order that a summer trial would have presented logistical challenges, reports Reuters. Both Google and the Justice Department declined to comment on the jury trial date.

Additional lawsuits. In a separate legal matter, Google is set to go to trial in March 2025 in a U.S. federal court in Texas. This trial involves a similar lawsuit from Texas and other states challenging Google’s ad tech practices.

In a third case, closing arguments are anticipated to be heard in May by a U.S. judge in Washington, D.C. This case involves lawsuits from the U.S. Justice Department, Colorado, and other states, focusing on Google’s dominance in web search.

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Deep dive. Read our Google antitrust trial guide for a breakdown of everything you need to know.

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Amazon strikes landmark deal in response to Google’s third-party cookie deprecation

Written on February 6, 2024 at 6:31 am, by admin

Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising.

The agreement, one of the first of its kind in Europe, comes in response to Google’s plans to deprecate third-party cookies later this year.

Why we care. As advertisers explore options beyond third-party cookies for targeted ads, this deal offers inspiration for alternative approaches to reach high-value consumers online.

How it works. The agreement will see Reach share “contextual” first-party data with Amazon, such as information about the articles people are viewing. Amazon will then use this data to enhance targeted advertising on the UK publisher’s sites, providing advertisers with more relevant and effective advertising opportunities. Financial details have not been disclosed.

Brand safety. Reach plans to leverage Mantis, a brand safety and contextual advertising tool for publishers, to ensure that ads are shown next to content users are interested in. This collaboration helps Amazon better target specific audiences with relevant advertising across Reach’s publications, such as the Mirror, Daily Star and OK! magazine.

What are third-party cookies? A third-party cookie is a small piece of data placed on a user’s device (computer, cellphone, or tablet) by a website different from the one the user is currently visiting. It tracks the user’s browsing history, enabling personalized ads based on their activities.

Why now? Google Chrome officially began the phased discontinuation of third-party cookies in January, with plans to completely deprecate them by the second half of 2024.

What Amazon is saying. Frazer Locke, Amazon Ads director of EU adtech sales, told the Financial Times:

• “As the industry shifts towards an environment where cookies are not available, first party contextual signals are critical in helping us develop actionable insights that enable our advertisers to reach relevant audiences without sacrificing reach, relevancy or ad performance.”

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Deep dive. Read our article on Google Chrome’s deprecation of third-party cookies for more information.

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google exec addresses advertisers’ automation concerns

Written on February 2, 2024 at 6:28 pm, by admin

Google needs to re-evaluate its approach to automation, according to some advertisers.

The search engine announced several AI-driven updates to Responsive Search Ads (RSAs) earlier this week to help streamline ad creation and boost return on investment.

However, some interpreted this update as another move by Google to promote automation – a direction that doesn’t resonate well with all advertisers.

‘We need choice regarding automation’

Greg Finn, Director of Marketing for Cypress North, explained to Search Engine Land that while generative AI can be a helpful tool, advertisers should have the choice to opt out of automation. Without this level of manual control, there is a risk of detrimental effects on campaign performance and data insight capabilities. He said:

• “It’s not that advertisers are concerned about the increase of automation – they’re concerned about automation being the only option.”
• “In my experience, we’ve found that auto-applied recommendations can often do more harm than good. Take smart bidding, for example. Sometimes, it can raise bids too high for people in specific industries. So being able to opt out can generally make performance go up – or at the very least, cut waste.”
• “Advertisers like to know where how their money is being spent. I know I do. But when you use campaigns like Performance Max, it’s quite blackbox, so you can get some insights but not the full picture.”
• “However, the biggest problem advertisers have with automation is bad automation – things you can’t opt out of. This is something that needs to be addressed.”

‘Automation can be risky’

PPC consultant Peter Bowen agreed that while AI can be an effective tool for maximizing campaign performance, advertisers should be able to opt out. Delving into specifics, especially concerning RSA updates – such as the ability to display a single headline based on predicted performance – he expressed general support for the concept. Nonetheless, he stressed that advertisers require more control to achieve optimal results. Speaking to Search Engine Land, he said:

• “A single headline will be shown in RSAs if it’s expected to improve performance, but at the moment, the advertiser doesn’t have the ability to define what performance improvement they’re after.”
• “When automation operates without clear advertiser-defined constraints, it is risky.”
• “Google benefits from improved clickthrough rate but that doesn’t translate directly to improved advertising results, so it’ll be interesting to see who’s interest this automation favours.”
• “Of course, automation saves labor, and that’s a good thing. But, automation is only safe when it operates under a set of rules.”
• “I think Google is trying to make advertising work for their average customers, but there are a lot of people far away from the average advertiser, so their drive to automation isn’t working as well.”

‘I don’t trust the machine’

Anthony Higman, CEO of online advertising agency Adsquire, also expressed concerns regarding RSAs, highlighting their use of AI for determining ad copy variations. Describing RSAs as “awful,” he substantiated his apprehensions by sharing a screenshot that showcased an instance where an AI error negatively affected ad copy:

Higman emphasized the lack of control for advertisers in addressing or preventing issues seen in the example above, underscoring his worries about the overall quality of Google Ads’ automated features. He told Search Engine Land:

• “Advertising is not a one size fits all situation. There are more nuances than what AI decides regarding ad platforms and I think that bad data can skew those metrics. So at this point in time, no I don’t entirely trust the machine.”
• “Obviously, we are adapting to the new forced system, but again I think that in a lot of instances, AI can make decisions based on either false data and/or Google’s current goals – and that that is not always ideal for advertisers.”
• “I understand that it is a work in progress and Google is working to improve the system, but again, I think that there are just way too many nuances for RSAs to say this is the best headline so this is what we are going to show.”
• “I don’t think that the current system really works and it needs to be addressed by Google.”

Google’s advice

In response to marketers’ concerns about the inability to opt out of automation, Search Engine Land interviewed Sylvanus Bent, Group Product Manager, Search Ads, Google. He clarified that for optimal campaign results, a synergistic approach involving both human expertise and AI is the best approach. He said:

• “Using AI doesn’t mean advertisers will be completely hands-off – the combination of human expertise and AI-powered insights ensures the inputs provided allow advertisers to guide the AI to drive the best results.”
• “AI is a critical part of the Ads ecosystem and we’re committed to providing advertisers with the tools they need to stay in control from the moment they create a campaign using generated assets all the way to AI-powered reporting, insights, and optimization recommendations.”
• “By harnessing these tools, advertisers can keep pace with evolving customer behaviors and deliver more tailored messages to their audiences.”

Follow best practice

Responding to concerns about the quality of RSAs, Bent advised advertisers to follow the company’s best practice guidelines. He highlighted the importance of using features like Ad Strength to optimize campaigns, noting that advertisers who enhance their Ad Strength rating from “Poor” to “Excellent” experience an average increase of 12% in conversions.

He encouraged advertisers to leverage this AI-powered tool to enhance the quality of their RSAs for maximum results. Sharing more insights into how advertisers can improve the quality of RSAs, he continued:

• “When you provide the most unique headlines possible, you give your RSAs more options to match ads with relevant search queries.”
• “And to boost performance further, RSAs can now dynamically display a single headline when predicted to improve results, and will ultimately reduce redundancy where there are multiple headlines.”
• “This flexibility, along with providing more headlines and descriptions, enables advertisers to tailor ads more closely to match potential customers’ search queries.”

The future of automation

Sundar Pichai, CEO of Alphabet, acknowledged the pivotal role played by AI in Google’s remarkable achievement of $48 billion in search revenue during the last quarter of 2023. Pichai emphasized the positive influence of Google’s AI investments and expressed optimism regarding the future of automation. Despite this positive outlook, however, some advertisers are wary, concerned that Google might be progressing towards full automation, which may significantly impact their marketing strategies moving forward.

Responding to these concerns, Bent assured that the majority of Google advertisers are already embracing AI. With that in mind, Google remains committed to further investment in this area.

While acknowledging the widespread adoption of AI, Bent urged the advertising community to voice genuine concerns and provide feedback. Google hopes this collaborative approach will enable it to refine its offerings based on valuable insights from advertisers. He added:

• “We continue to expand our AI capabilities to improve advertiser results and simplify campaign setup and management.”
• “Today, nearly 80% of advertisers already use at least one AI-powered Search ads product. Google AI works best when advertisers provide their expertise about their businesses and customers.”
• “We’ll keep listening to advertiser feedback and exploring ways to better serve our users and advertisers; their success remains our core focus.”

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing Deep Search is rolling out to more users

Written on February 2, 2024 at 6:28 pm, by admin

Microsoft’s Deep Search, an optional generative AI feature meant to help searchers with complex questions that don’t have simple answers, seems to have rolled out to more users today. I personally can see the “Deep Search” icon at the top right of the Bing search box after conducting a search in Bing. And I asked others and they can see it too.

What it looks like. Here is a screenshot of the “Deep Search” icon at the top right of the Bing search results page:

When you click it, it takes you to a screen to refine your search and says “Taking a second look at your search…” and then it does a number of related searches to come up with the search results.

For the [search engine optimization] query, Bing Deep Search is unable to return any results.

But for a search on SEO company, it can:

Here is an example of a search for [Bing] that asks me if I want the [AI chat] version:

Live for all? Mikhail Parakhin from Microsoft made it sound like it is not fully live yet, but everyone I asked can see it:

How it works. Deep Search is built on top of Bing’s web index and ranking system. It then uses GPT-4 to discern all the possible intents and variations behind the query and compute descriptions for each of them to create an “ideal set of results.”

After using a combination of querying techniques, Deep Search will surface results that typically wouldn’t appear in Search results.

Deep Search results ranking. The biggest factor is how well a page matches Bing’s expanded description. A few other relevance and quality factors mentioned were:

• How well the topic matches.
• Whether it has an “appropriate level of detail.”
• Whether the source is credible and trustworthy.
• Freshness.
• How popular the page is.

It is slow, very slow. Deep Search won’t load as quickly as regular search results. It may take Deep Search up to 30 seconds to complete, Microsoft said. This makes the feature sound dead on arrival – as most searchers likely won’t have that much patience.

In my tests, I did a search, put the window in the background and came back later to see the results. It is way too slow.

Why we care. This is another variation of using AI for search results. These search results seem like they would drive more clicks than Bing Chat or Google Bard and even Google SGE. But time will tell.

But being that it is so slow to generate any search results, it might be a deal breaker for most searchers.

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google revamps SEO Starter Guide to focus on a starter audience

Written on February 2, 2024 at 6:28 pm, by admin

Google today released the third iteration of its SEO starter guide. This version is about half the size of the second version and is primarily written for people who are SEO newbies.

Google’s SEO Starter Guide was originally released in 2008 as a PDF version. It was last updated in 2017.

What changed. Google announced that the new version is “pocket-sized version of the SEO Starter Guide.” Google also said this new version has “a better focus on a starter audience and the topics we think a person who’s just dipping their toes in SEO should focus on and why.”

Google removed:

• Glossary section: In its place, Google explained the individual terms in context on the page.
• Structured data section: Google removed this section because it said this is “more of an advanced topic that starters don’t have to think about.” Plus Google said “if someone is using a content management system (CMS) like Wix or Squarespace, they might try using a plugin and not have to worry about learning how to add code to their website.”
• Mobile-friendliness section: Google said, “most new sites and platforms are already mobile friendly,” so Google decided this was not needed anymore.
• Analyzing site performance section: Google removed this to keep the document focused on starter SEOs and said this would be a “next step” SEO job and is “more of an advanced topic.”

Google added:

• Why do this. Google added sections that lacked an answer to “why should I do this?” and “why is this thing not here?”
• What is. Google added to the duplicate content section, explaining what duplicate content is and how to fix it, and a new short section for videos.
• SEO theories and ideas. Google added a new section about common SEO theories and ideas about where Google thinks people shouldn’t focus too much. Google also added a new section about how long it can take to see impact.

Google compressed a lot of content including:

• “Are you on Google” sections: Simplified to one section that focuses on a quick way to check if your site is on Google, and on the first steps a site owner should take if they don’t see their site in Google Search results.
• “Do I Need and SEO” section: Google has a standalone document so Google compressed it into two sentences and linked out to the full guide.
• Title links and snippets section: Google shortened this section considerably in favor of the more comprehensive standalone docs.
• Images section: For a starter audience, alt text is the more important guidance.
• “Opt out of Google Search” section: Google said, “while it’s an important topic that should be mentioned, it’s probably not why the reader is working their way through the guide.”
• Links section: Google compressed this section without changing the message about them, and highlighted their useful aspects and why linking is helpful for users and search engines.
• Promoting a site: Google also compressed this section while linking out to Google for Creators, as they have a more detailed guide on this topic.
• Site structure section: This section was mostly kept unchanged, but Google removed these sections:
  • Navigation section: Instead, focused on linking important onsite URLs more aggressively.
  • 404 section: Google said, “we really don’t care about 404 pages and site owners should just do whatever makes sense for their users.”
  • Explicit setup for breadcrumbs: This is more of an advanced topic, so Google removed it.

More to come. Google added that it hopes to never change this starter guide but it will “continue making our documentation clearer and easier to understand in the coming months.”

Why we care. The Google SEO starter guide is something many new and old SEOs have read at some point in their career. Now that it was updated, you all should probably take a quick look through it to see what changed.

If you want to see the old version, here it is in the Wayback Machine and you can compare it to the new live version.

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Search officially retires cache link

Written on February 1, 2024 at 2:27 pm, by admin

Google officially removed the cache link from the Google Search results snippets last week and Google confirmed that it will remove the cache functionality completely in the near future. Danny Sullivan, Google’s Search Liaison told us that Google has “decided to retire it” and removed it from the Google Search result pages and will soon remove the cache completely.

Cache removed. Around January 25th I reported on the Search Engine Roundtable that the cache link was removed from the search results snippet. As you can see from this screenshot, the cache link is completely missing:

Cache operator works for now… But the cache operator currently works, at least for the time being. Google [cache:domain.com] – so for example, this site – you can search for [https://www.google.com/search?q=cache:seroundtable.com] and the cache will work.

Cache operator will stop working. But Google said this too will be retired and stop working. “You’re going to see cache: go away in the near future, too,” Sullivan wrote.

Noarchive. Google said you can keep the noarchive tags there, Google will still respect it. Sullivan wrote, “But wait, I hear you ask, what about noarchive? We’ll still respect that; no need to mess with it. Plus, others beyond us use it.”

Wayback machine instead. Sullivan added that he would like to see Google add links to the Wayback Machine so users can get access to the archived versions of those pages. “Personally, I hope that maybe we’ll add links to @internetarchive from where we had the cache link before, within About This Result. It’s such an amazing resource. For the information literacy goal of About The Result, I think it would also be a nice fit — allowing people to easily see how a page changed over time. No promises. We have to talk to them, see how it all might go — involves people well beyond me. But I think it would be nice all around,” Sullvian wrote.

Why we care. While the cache is not a good use for debugging SEO issues, it has become a defacto tool for many SEOs and searchers over the years. But Google decided it is time for it to go and we will have to find alternatives.

The Wayback Machine is an excellent way to see older versions of specific URLs, and it is free.

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Ads introduces new simpler way to create Solutions script templates

Written on February 1, 2024 at 2:27 pm, by admin

Google Ads’ Solutions script templates are now easier to create and access.

Solutions can now be found under the “Bulk Actions” menu in Google Ads, allowing users to swiftly create automated and customized workflows for tasks such as:

• Confirming link functionality.
• Automatically adjusting campaign budgets.
• Generating reports.
• Receiving notifications on account performance changes.

Why we care. Knowing shortcuts to access this feature can save you time and enhance your efficiency in navigating Google Ads.

Solutions explained. Google Ads’ Solutions script templates save advertisers time by facilitating rapid report generation and efficient campaign management without manual intervention or changes to a website’s code. However, it’s essential to note that utilizing this capability involves giving more control to Google, a consideration not all advertisers may be comfortable with, as Google’s primary objective is obviously to maximize its own revenue.

Solution types. Script Solutions are available for the following uses:

• Reports
• Bidding
• Tools
• Optimisation score
• Alerts

First look. The new placement of the Solutions feature was first spotted by Senior Performance Marketing Manager and SMX Next speaker, Thomas Eccel, who shared a screenshot on X:

Eccel noted that upon opening the Solutions tab, which he described as “still a bit buggy”, users have access to:

• “Account summary: This generates a report of the performance of the account.”
• “Ad performance: This feature generates a spreadsheet with charts showing performance.”
• “Account Anomaly detector: This tool sends out emails when a unusual account activity is detected.”
• “Link checker: This ensures that no urls have a not found page.”
• “Flexible budgets: This dynamically adjusts campaign budget daily with a budget scheme.|
• “Common negative list: To simplify the management of negative criteria.”

Getting started. To create Solutions in your Google Ads account, follow these steps:

1. In your Google Ads account, click the tools icon.
2. Under “Bulk Actions”, click the “Solutions” tab.
3. Under the “Solutions” tab, click the plus button, which opens the “All solutions” side window.
4. Click “Create new” under the desired solution type.
5. Provide the name of your solutions in the “Solution name” field.
6. Edit the customization based on your needs.
7. Click “Save”.

Preview. To preview a running solution, follow these simple steps

1. In your Google Ads account, click the tools icon.
2. Under “Bulk Actions”, click the “Solutions” tab.
3. Navigate to the solution item and click on the solution you want to run.
4. Scroll down to the “Preview” section and click “Run preview”.
5. To check if the solutions ran successfully, review the “Solutions history” section.
6. Click “Changes” to track the successful changes.

To edit an existing solution, navigate to “Actions” for the existing solution, click on “Options” and a dropdown will appear. Click “Edit”. To discard an existing solution, navigate to “Actions” for the existing solution, click on “Options” and a dropdown will appear. Click “Remove”.

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Deep dive. Read Google’s Solutions guidelines for more information.

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Meta enhances non-click video ad conversions insights

Written on February 1, 2024 at 2:27 pm, by admin

Meta advertisers can now measure conversions that occur within one day of a video ad play.

The introduction of the Engaged-view attribution setting addresses a video trend where viewers prefer to complete their session before taking action on a video ad, minimizing disruptions to their viewing experience. Meta has said it introduced this setting to enable advertisers to capitalize on this behavior.

Why we care. By incorporating engaged-view alongside other attribution settings, you gain a more comprehensive view of your ad performance. This analysis enables you to optimize your video ad campaigns more effectively for increased conversions and a higher return on investment.

How it works. Engaged-view is included in ads measurement reporting when viewers play video ads for at least 10 seconds (or watch 97% of the video length if it’s under 10 seconds) and subsequently convert within a one-day window.

Availability. Engaged-view is available for all placements except Facebook in-stream video ads that cannot be skipped.

What Meta is saying. A Meta spokesperson said in a statement:

• “The Engaged-view measurement can help you decide how to optimize for actions beyond a click such as deciding how you can optimize for people who engage with your video ads and do not click.”
• “It is a way to help Meta better identify future people who may convert and ultimately drive your video campaign performance.”
• “We know that not everyone who converts necessarily clicks an ad right away, and using engaged-view alongside click through and view through can give you a more holistic understanding of a customer’s path to conversion.”

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Deep dive. Read Meta’s announcement in full for more information.

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

LinkedIn launches Website Actions to simplify action tracking

Written on February 1, 2024 at 2:27 pm, by admin

LinkedIn is simplifying action tracking with a new tool called Website Actions.

This new data layer enables B2B marketers using LinkedIn’s Insight Tag to set new conversions, build retargeting audiences and measure campaign impact without the need for additional tracking codes on your website. 

Why we care. It’s now easier to track and attribute website activity because there is no need for complex coding knowledge. This simplification allows for the straightforward creation of ad audiences, improving campaign optimization and boosting conversions.

What is LinkedIn’s Insight Tag? The LinkedIn Insight Tag is a snippet of JavaScript code that loads a small library of functions you can use to track Linkedin ad-driven visitor activity on your website. It relies on LinkedIn cookies, which enable the platform to match your website visitors to their respective LinkedIn member accounts.

Getting started. To start using Website Actions, follow these simple steps:

• Log onto Campaign Manager.
• Under the “Analyze” section, click on the new “Website Actions” section.
• On this tab, you’ll be presented with a list of all the main button clicks – such as “Sign up” or “Subscribe” – and webpages on your site (see image below).
• Check one or multiple actions to turn them into an audience or conversion in just one click.

What LinkedIn is saying. Johanna Kimura, Product Marketing Leader at LinkedIn, said in a statement:

• “Historically, B2B marketers [have] depended on engineering teams to implement intricate tracking codes. They subsequently needed to individually establish conversion rules and form distinct retargeting audiences.”
• “This not only strains the engineering team and could potentially hinder website performance, but it also erects a barrier for marketing teams seeking to retarget and gauge the effectiveness of advertising strategies.
• “Website Actions allows marketers to take control of their retargeting and measurement efforts, offering a seamless and user-friendly way for marketers to uncover what’s working and drive better results.”

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Deep dive. Read LinkedIn’s announcement in full for more information.

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google boss addresses concerns of AI replacing advertising staff post layoffs

Written on January 31, 2024 at 10:27 am, by admin

Google officially clarified that it has no plans to replace its advertising sales staff with AI.

Philipp Schindler, Google’s senior vice president and chief business officer, emphasized that recent organizational restructures were geared towards enhancing the efficiency of its services.

Additionally, he highlighted that the ongoing development of new AI solutions is to enable its customers to grow and deliver a return on their investments at scale.

What Google is saying. Speaking at the Alphabet 2023 Q4 earnings call, Schindler said:

• “I want to be clear, when we restructure, there’s always an opportunity to be more efficient and smarter in how we service and grow our customers.”
• “We’re not restructuring because AI is taking away roles that’s important here. But we see significant opportunities here with our AI-powered solution to actually deliver incredible ROI at scale, and that’s why we’re doing some of those adjustments.”
• “So I look at sales force intensity as a stronger focus going forward.”

Why we care. Advertisers have expressed concerns about communication issues with Google staff, fearing it could worsen if AI replaces human channels. Google, however, denied any intention of replacing human communication channels with advertisers using AI.

Mass lay offs. Google made headlines by laying off 12,000 employees last year, a surprising move considering the company’s record-breaking profits. Adding to this, Google recently announced plans to cut hundreds more roles, specifically within its advertising sales division, earlier this month. The mass layoff have proved costly for Google, with the company confirming it had spent $2.1 billion on severance and other expenses just last year alone.

AI takeover rumours. The mass lay offs sparked speculation about the potential replacement of staff with AI – particularly within Google’s Global Customer Solutions team (GCS), responsible for serving every customer from large international companies to small businesses. Contrary to these speculations, Schindler confirmed that GCS is, in fact, Google’s fastest-growing channel, and so Google is actually making adjustments to ensure more resources can be allocated to “dynamically deliver the right treatment for every customer.”

New AI offerings. Google previously discussed with Search Engine Land how it is testing new AI capabilities to provide advertisers with more support. Specifically, it has tested new features in the Ads Help Center to assist customers in self-resolving issues more efficiently. Importantly, these AI-driven features are not meant to replace staff; instead, they are designed to provide additional support.

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Deep dive. Read our full report on Google’s Q4 2023 earnings for more information.

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing