Atomic Media

Working around Google Analytics to improve your content marketing

Written on July 7, 2018 at 7:30 am, by admin

The way Google Analytics reports bounce rate and time on page leave a lot to be desired. Contributor Marcus Miller outlines two easy ways to get better data on single-page visits so marketers understand how users engage with their content.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search in Pics: Fireworks at Google, professional volleyball & balloon desk prank

Written on July 7, 2018 at 7:30 am, by admin

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google My Business insights, SMX Advanced recap & more

Written on July 6, 2018 at 4:03 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to drive conversions with on-brand SEO copywriting

Written on July 6, 2018 at 4:03 am, by admin

Are your web pages not converting? Contributor Jessica Foster explains how to create an SEO-focused brand message that builds trust and drives conversions.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Predicting the value of a search engine ranking signal

Written on July 6, 2018 at 4:03 am, by admin

Contributor Dave Davies deconstructs a new Google patent that covers how machine learning can predict a ranking signal value when the value is unknown.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SMX Advanced session recap: Mobile-first and AMP

Written on July 6, 2018 at 4:03 am, by admin

Contributor Patrick Stox recaps an advanced SEO session where speakers shared how to perform audits in a mobile-first world and tactics to maximize the effectiveness of your AMP content.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Be careful what content you cut from your site

Written on July 5, 2018 at 12:48 am, by admin

Contributor Janet Driscoll Miller helps you determine how to make your website lean and mean without eliminating big traffic drivers.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google My Business Insights adds queries used to find your business

Written on July 3, 2018 at 9:47 pm, by admin

Learn how people find your business in Google Maps and local search within Google My Business Insights with this new report.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google clarifies speed update, Google Ads, prioritizing SEO & more

Written on July 3, 2018 at 9:47 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

5 Things Google Ads can now do automatically

Written on July 3, 2018 at 9:47 pm, by admin

Contributor Frederick Vallaeys looks at automated tools in the platform formerly known as AdWords, outlines how ‘smart’ automation works and what PPC professionals and account managers can do to further improve results.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing