Atomic Media

Google, the EU, and Comparative Shopping Services

Written on September 1, 2018 at 5:15 am, by admin

Live webinar: Thursday, September 6, at 1:00 PM ET (10:00 AM PT).

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Opinion: Google’s store sales measurement data deal with Mastercard not ‘deceptive’

Written on September 1, 2018 at 5:15 am, by admin

Bloomberg report zeroes-in on lack of consumer disclosure by the credit card issuer.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search Cap: Google Ads Overview page changes, GSC updates, Bing WMT & more

Written on August 31, 2018 at 2:11 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Now you can make edits to keywords, ads, campaigns, bids right from the Google Ads Overview page

Written on August 31, 2018 at 2:11 am, by admin

Make quick changes on the fly from several of the cards featured on the Overview page.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to capitalize on the competitive advantage of real-time data analysis

Written on August 31, 2018 at 2:11 am, by admin

Contributor Stela Yordanova explains how to capitalize on the competitive advantage provided by real-time data analysis.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google My Business API v4.2 has been released

Written on August 31, 2018 at 2:11 am, by admin

New features in the Google My Business API include verification options, new location end points, expanded search, chain membership and product posts.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Reports change in GSC, wasting SEO budgets, bid management & more

Written on August 29, 2018 at 10:54 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Planning and creating the perfect landing page

Written on August 29, 2018 at 10:54 pm, by admin

How to create landing pages that convert

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to find good writers and other content marketing struggles

Written on August 29, 2018 at 10:54 pm, by admin

You get what you pay for when it comes to copywriters says contributor Jessica Fowler. Here’s a look at how to hire good copywriters that will help drive traffic and sales to your site.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

There is no reason to manage bids manually

Written on August 29, 2018 at 10:54 pm, by admin

When it comes to bid management, let the machines do the heavy lifting, advises contributor Frederick Vallaeys. Here’s why it’s best to automate the tedious work humans used to do to calculate CPC.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing