Atomic Media

PPC toolkit expands with Bing Ads Scripts’ cross-account operations

Written on November 8, 2018 at 6:28 pm, by admin

Columnist Frederick Vallaeys offers code samples for sending email and creating virtual labels with JSON to fill in some missing pieces.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

3 differences between Bing Ads Scripts and Google Scripts you need to know

Written on November 8, 2018 at 6:28 pm, by admin

There are key differences in functionality but an automatic ‘search and replace’ edit feature is a time-saver with the new Scripts API.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google Ad metrics, Bing Ads scripts & Bing loses Cortana lead

Written on November 7, 2018 at 2:05 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Learn how distance and intent shape local search

Written on November 7, 2018 at 2:05 pm, by admin

When every SERP is a local SERP, understanding Google’s methods is essential.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing Ads Scripts are rolling out in beta

Written on November 7, 2018 at 2:05 pm, by admin

Like Google Ads Scripts, the new Bing Ads Scripts can be used to apply multiple changes or monitor performance across accounts and campaigns.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Cortana loses its chief after only 8 months

Written on November 7, 2018 at 2:05 pm, by admin

Microsoft is an AI leader but Cortana lags its rivals in distribution.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Why the SaaS model is right for programmatic

Written on November 6, 2018 at 10:04 am, by admin

By charging a simple subscription fee for the programmatic buying platform, cost-efficient buying and scale spending efficiencies emerge.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Election 2018: Social media trolls, Google touts search, video ads get ugly

Written on November 6, 2018 at 10:04 am, by admin

Gone are the days when the internet was simply a tool to learn more about candidates and issues.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google makes lazy-loading SEO help documents available

Written on November 6, 2018 at 10:04 am, by admin

SEOs are excited about the new lazy loading documentation from Google.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing crawling, indexing and rendering: A step-by-step on how it works

Written on November 6, 2018 at 10:04 am, by admin

Crawlers are technical but understandable thanks to Microsoft’s Senior Program Manager Frédéric Dubut’s presentation at SMX East.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing