Atomic Media

Facebook demystifies its search platform, says searches performed off-site don’t factor

Written on December 1, 2018 at 12:41 am, by admin

The company issued an explainer on how Facebook search works.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Cyber Monday dominated Black Friday in paid search spend, but AOV lagged

Written on November 29, 2018 at 8:35 pm, by admin

Mobile took a bite out of average order value, but sales from paid search over the holiday period rose.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Bing in SwiftKey, Google My Business API & Intent Lab search insights

Written on November 29, 2018 at 8:35 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing teams up with Intent Lab to add deeper AI-powered insights to search

Written on November 29, 2018 at 8:35 pm, by admin

The partnership aims to provide deeper insights to help marketers align their messaging with the customer journey.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google keyword match type tournament: Place your bets on Exact

Written on November 29, 2018 at 8:35 pm, by admin

The latest exact match update from Google looks promising for search marketers hoping to capture more relevant traffic but hesitant to switch away from phrase or broad match keywords.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Local SEO report, Google Maps spam report & following Googlebot

Written on November 28, 2018 at 4:34 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Did you know you can report Google Maps-related spam calls and other violations to Google?

Written on November 28, 2018 at 4:34 pm, by admin

Google local has its share of spam and manipulation issues. There’s a form you can use to report some of those violations.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

7 ways to use dynamic content and multiply your conversions

Written on November 28, 2018 at 4:34 pm, by admin

Understanding how dynamic content works is easy. Implementing it can be much trickier.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Moz ‘State of Local’ report shows confusion, fragmentation in local SEO efforts

Written on November 28, 2018 at 4:34 pm, by admin

90 percent of respondents believe Google’s focus on proximity “frequently or sometimes” harms search results quality.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Back to basics: How to capitalize on site search insights

Written on November 27, 2018 at 12:28 pm, by admin

Website visitors are leaving many insightful site search data clues so use them to enhance your content development plan.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing