Atomic Media

Automate your in-market audience bidding with this Google Ads script

Written on December 18, 2018 at 2:48 pm, by admin

Columnist Daniel Gilbert shares a script that automatically applies bid modifiers to in-market audiences based on their performance.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

All the ABM metrics to measure for your quarterly reporting

Written on December 17, 2018 at 10:46 am, by admin

The traditional demand funnel doesn’t cut it for account-based marketing — so report on these KPIs instead.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Posts decline in traffic leave many to wonder if strategy is worth the time

Written on December 17, 2018 at 10:46 am, by admin

After Google Posts moved to the bottom of the Knowledge Panel in September, many are reevaluating the strategy as low-impact.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google Search Console report change, Google Shopping expands & SinglePlatform with Moz

Written on December 15, 2018 at 2:28 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google adds pay for conversions bidding in Display campaigns

Written on December 15, 2018 at 2:28 am, by admin

Display advertisers can pay for conversions rather than clicks or impressions.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Do men and women value online reviews differently?

Written on December 15, 2018 at 2:28 am, by admin

New research suggests there is an opportunity for businesses to get ahead of their competitors by generating reviews from their female customers.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google officially drops support for several old Search Console reports

Written on December 15, 2018 at 2:28 am, by admin

As Google promised, some of the old Google Search Console reports are now gone and replaced in the new Google Search Console.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Shopping expands to India in English and Hindi

Written on December 13, 2018 at 10:27 pm, by admin

Google enters India’s massive market where Flipkart and Amazon have been battling for e-commerce dominance.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SinglePlatform and Moz partner for restaurant SEO and content distribution

Written on December 13, 2018 at 10:27 pm, by admin

Each company will help the other’s customers improve visibility and local discovery in search.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google related searches, YouTube call to actions & Conductor Actions

Written on December 13, 2018 at 10:27 pm, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing