Atomic Media

PPC 2018: These changes will have the biggest impact on advertisers in 2019

Written on December 26, 2018 at 7:44 pm, by admin

Significant shifts toward more automation affected nearly every aspect of the paid search landscape in 2018, and there were other important developments that will have a lasting impact in the new year.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Ask an SMXpert: Link prospecting and helpful tools to manage outreach

Written on December 26, 2018 at 7:44 pm, by admin

Content-led link building expert Paddy Moogan offers some practical tips on driving inbound links and collaboration tools to manage outreach campaigns.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Can searchers tell the difference between ads and free listings? Google engineer says ‘yes’

Written on December 25, 2018 at 3:39 pm, by admin

Should Google take concerns over their search ads blending into their organic listings seriously?

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Why one marketer thinks smart speakers have their work cut out for them

Written on December 24, 2018 at 11:15 am, by admin

Rebecca Stone, LiveRamp’s VP of Marketing, discusses what needs to happen for smart speakers (and displays) to realize their marketing and commerce potential.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEO Year In Review: 2018 saw Google updates and a focus on mobile

Written on December 24, 2018 at 11:15 am, by admin

Here is our recap of what happened in SEO in 2018 – with links and summaries of some of the bigger changes throughout the year in search and SEO.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Ask an SMXpert: Tips for dealing with (and avoiding) Google penalties

Written on December 24, 2018 at 11:15 am, by admin

SEO expert Fili Wiese explains some nuances of Google penalties in disavowing links, dealing with past penalties and domains issues for small business websites.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google Home is really smart, Google pronounce & Congress

Written on December 22, 2018 at 3:04 am, by admin

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to create landing pages that convert

Written on December 22, 2018 at 3:04 am, by admin

Landing pages can make or break your digital marketing.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Home wins smart speaker IQ test but Siri beats Alexa and Cortana

Written on December 22, 2018 at 3:04 am, by admin

Alexa had the most noticeable improvement according to the test results, nearly matching Google for general information queries.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google is testing a pronunciation feature in web search

Written on December 22, 2018 at 3:04 am, by admin

Check out this cool new feature Google is experimenting with in search.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing