Atomic Media

Advertisers can now view Google mobile speed scores for more landing pages

Written on February 20, 2019 at 11:45 pm, by admin

Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Invest in your best. Send your team to SMX Advanced.

Written on February 20, 2019 at 11:45 pm, by admin

Train your teams, boost company morale, and unlock exclusive group discounts!

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing to require LegitScript certification for addiction recovery advertisers

Written on February 20, 2019 at 11:45 pm, by admin

Drug and alcohol addiction recovery centers will have to be certified before running an ad campaign and can no longer use lead generators.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

2019 Martech Trends You Need To Know

Written on February 19, 2019 at 7:36 pm, by admin

Live Webinar: Thursday, February 28, at 1:00 PM ET (10:00 AM PT)

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Want to speak at SMX Advanced? Here’s how

Written on February 19, 2019 at 7:36 pm, by admin

The agenda for our upcoming SMX Advanced show is live and we’ve opened up our speaking pitch form for select sessions of the show.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google may use different ranking weights for YMYL-type queries

Written on February 19, 2019 at 7:36 pm, by admin

The ranking algorithm changes for different types of queries done on search, the company confirms in its new report on how it fights disinformation.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Actions vs. Alexa Skills is the next big App Store battle

Written on February 19, 2019 at 7:36 pm, by admin

There are thousands of Skills and Actions but very few people are using them.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Using automation to boost PPC performance

Written on February 18, 2019 at 3:17 pm, by admin

Learn how automating bid management, scripts, error checking, reporting and ad copy can help marketers harness the power of automation to succeed in the fast-paced world of PPC.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Here’s how to use advanced audience tactics in Google and Bing

Written on February 18, 2019 at 3:17 pm, by admin

At SMX West, Christi Olson and Brooke Osmundson covered a variety of ways PPC marketers can use audiences in Bing and Google to improve campaign performance. Here are the big takeaways.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Marketers can now view Shopping Campaigns in Bing Ads search terms reporting

Written on February 18, 2019 at 3:17 pm, by admin

The updated reporting grid also includes an Added/Excluded keywords column.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing