Atomic Media

Microsoft goes open source with one of its Bing algorithms

Written on May 16, 2019 at 1:08 pm, by admin

Microsoft’s Space Partition Tree and Graph algorithm enables developers to apply vector search to traditional, audio and visual queries.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Mobile, desktop search traffic split may have stabilized at roughly 60% – 40%

Written on May 16, 2019 at 1:08 pm, by admin

Hitwise found an average of 61.3% of searches across key categories were initiated on mobile devices.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Yoast SEO 11.2 lets webmasters tailor their schema output

Written on May 16, 2019 at 1:08 pm, by admin

New filters facilitate adding or removing from the schema graph.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own the funnel

Written on May 16, 2019 at 1:08 pm, by admin

The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the wheel.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

3 ad copy mistakes keeping you from paid search success

Written on May 15, 2019 at 10:04 am, by admin

Although Google provides data on keywords, bids and other aspects of your paid search campaigns, it tends to leave us hanging when it comes to ad copy.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Performance Planner now live in Google Ads: Shows predicted impact of campaign changes on conversions, clicks, more

Written on May 15, 2019 at 10:04 am, by admin

Forecasts are calculated using historical campaign and auction data.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google says no core update or infrastructure changes have occurred despite chatter

Written on May 15, 2019 at 10:04 am, by admin

The company says the rumors are not legit – there was no major update to Google search recently.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google brings personalized Shopping, local inventory and better checkout to U.S.

Written on May 15, 2019 at 10:04 am, by admin

The redesign and new features aim to lure shoppers away from Amazon.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Welcome to the Golden Age of competitive research

Written on May 14, 2019 at 7:01 am, by admin

One of the largest opportunities we have as PPC marketers is to seize the moment when competitors have stopped paying attention.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

I/O announcements have some applauding and others shaking their fists

Written on May 14, 2019 at 7:01 am, by admin

Marketers continue to accuse Google of stealing their clicks.

 

Courtesy of Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing