Could Chrome’s targetText functionality have uses beyond Featured Snippets on desktop?
Written on November 6, 2019 at 7:15 am, by admin
It may not improve SEO, but targetText’s ability to highlight text on a web page has potential for other use-cases.
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FAQ: All about the BERT algorithm in Google search
Written on November 6, 2019 at 7:15 am, by admin
What it is, how it works and what it means for search.
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A deep dive into BERT: How BERT launched a rocket into natural language understanding
Written on November 6, 2019 at 7:15 am, by admin
Get the full backstory of the algorithm’s evolution and how BERT has improved human language understanding for machines.
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Internet Wayback Machine Adds Historical TextDiff
Written on November 5, 2019 at 2:49 am, by admin
The Wayback Machine has a cool new feature for looking at the historical changes of a web page.
The color scale shows how much a page has changed since it was last cached & you can select between any two documents to see how a page has changed over time.
You can then select between any two documents to see a side-by-side comparison of the documents.
That quickly gives you an at-a-glance view of how they’ve changed their:
- web design
- on-page SEO strategy
- marketing copy & sales strategy
For sites that conduct seasonal sales & rely heavily on holiday themed ads you can also look up the new & historical ad copy used by large advertisers using tools like Moat, WhatRunsWhere & Adbeat.
Courtesy of SEO Book.com
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Bing introduces penalty for ‘inorganic site structure’ violations
Written on November 5, 2019 at 2:49 am, by admin
It includes penalties for subdomain leasing, doorway content and sites involved in private blog networks.
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Tell your brand’s story through video ad sequencing
Written on November 5, 2019 at 2:49 am, by admin
SMX East speaker Brooke Osmundson explains how brands can use a series of videos – in a specific sequence you define – to engage audience on YouTube.
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Google News app lets users access content in two languages
Written on November 5, 2019 at 2:49 am, by admin
Personalization preferences are maintained across both languages.
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Google Search Console begins rolling out Speed report
Written on November 5, 2019 at 2:49 am, by admin
Check out your new Speed report under the Enhancements tab within Google Search Console.
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What you need to know about Google Merchant Center identifier enforcement updates
Written on November 1, 2019 at 3:29 pm, by admin
The changes that can affect the visibility of your products in Google Shopping.
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Google ramps up investment in wearable technology, enters deal to buy Fitbit for $2.1 billion
Written on November 1, 2019 at 3:29 pm, by admin
Fitbit-successor wearables will be Assistant-centric devices, supported by BERT.
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